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Quotes for Your Stories

Stu has a unique way of describing drycleaning and wetcleaning concepts, procedures and processes in terms that can be easily understood.

Here are some samples ...

  • The vast majority of ordinary cleaners view garment care as a quick and simple process. Requiring very limited specialized procedures, processes, skills, equipment or fabricare facilities.

    Their approach? Toss your garments into a machine. Bang 'em out on a press. Hang 'em on a hanger. And stuff 'em in a bag. It's what ordinary cleaners call "top quality cleaning" or "exceptional cleaning." And what drycleaning industry experts call "bang and hang" or "ordinary cleaning."
  • The entire modus operandi of the ordinary cleaner is geared to getting your garments into a machine, onto a press and into the bag! ASAP. They're in by 11:00 and out by 5:00; picked up on day 1 and delivered on day 3.
  • Way too much steam. Way too much pressure. For way too long. That'll destroy a brand new garment on its first trip to the cleaners.
  • True quality drycleaning is simply not compatible with speed. It's the same reason Morton's® cannot prepare their fine steaks at the speed of a Denny's®. And the same reason Vidal Sassoon's® cannot execute their styles at the speed of a Great Clips®.
  • True quality drycleaning is quite different from ordinary cleaning. It's the difference between a little black dress by Armani and a sixty nine dollar knockoff by Candie's Creations.
  • True quality drycleaning is quite different from ordinary cleaning. It's the difference between Dom Perignon champagne and Welsh's white grape juice with fizz.
  • True quality drycleaning is quite different from ordinary cleaning. It's the difference between a black and white TV with monosound and a high definition screen with surround sound.
  • True quality drycleaning matters. Your garments will look, feel and smell great. And last much longer.
  • Too many consumers haven't a clue how to select a true quality drycleaner. They choose their cleaner the way they buy chicken -- a hasty examination of the parts that are visible through the plastic wrap, and a hope that what's hidden under the wrap will be just fine.
  • In the drycleaning business, there's simply no such thing as "Top Quality Work The Same Or Next Day", "Top Quality Work Picked Up On Day 1 And Delivered On Day 3," "Top Quality Work At A Competitive Price" or "Top Quality Work At Half The Price Of A True Quality Cleaner."
  • A true quality drycleaner is like a support group for your fine garments and household textiles.
  • Think of true quality drycleaning as life insurance for your fine garments and household textiles.
  • Think of true quality drycleaning as a rejuvenating spa for your fine garments and household textiles.
  • Many cleaners claim "superiority" by telling their customers that they're "better than the competition." Truth is, you can't talk, promote or advertise your way to "superiority." You have to deliver. Day in. Day out. After all claims without execution just makes you look stupid and, ultimately, annoys the client.
  • Crystal clear, freshly purified and freshly filtered drycleaning fluid is your only guarantee against greyish and dingy whites, creams and pastels; dull and faded colors; and that all-to-familiar "drycleaning solvent smell."
  • If your whites, creams and pastels come back greyish or dingy, if your colors come back dull or faded, or if your clothes come back with that all-to-familiar "drycleaning solvent smell," it's time to change outfits. Drycleaning outfits.
  • Drycleaning fluid must always be crystal clear, freshly purified and freshly filtered. As clear and as pure as bottled mountain spring water.
  • Drycleaning fluid must always be crystal clear, freshly purified and freshly filtered. Otherwise it's just like washing your clothes in a home washer and using the same dirty water over and over again.
  • Drycleaning fluid must always be crystal clear, freshly purified and freshly filtered. Otherwise it's just like washing your clothes in the effluent from your dishwasher.
  • The combination of continuous purification and continuous filtration is absolutely critical to achieving superior cleaning results. Continuous purification is much like boiling your tap water to obtain pure water. Continuous filtration is much like filtering your tap water to remove any additional impurities.
  • The notion of having to ask your cleaner to clean your garments and household textiles in drycleaning solution that's crystal clear, freshly purified and freshly filtered is absurd. It's like having to ask your doctor to scrub his hands and sterilize his instruments prior to performing surgery.
  • Cleaning your garments and household textiles in a fabric gentle drycleaning fluid with top-of-the-line detergent additives is just like washing your hair in soft, purified water with a fine salon shampoo and conditioner.
  • The vast majority of ordinary cleaners skip the stain removal process entirely. Instead their "stain removal technician" merely loads and unloads a machine and hopes the stains will miraculously disappear. And if any spots or stains remain, they simply hang one of those sorry-we-tried-but-we-couldn't tags on your garment.
  • Ordinary cleaners will often tell you that their pressers are "experienced."
  • That's great. Except for the fact that you should be looking for garment finishers, not pressers. And that finishing is all about technique, not necessarily experience. Unfortunately, most pressers with "years of experience" have zero technique.
  • Pressing, as practiced by ordinary cleaners, is a poor descriptor of the art of finishing.
  • In recent years, many ordinary cleaners have upgraded their packaging with logo-printed poly and wood/chrome hangers. Mostly in an attempt to convince their customers that they've also upgraded the quality of their cleaning and finishing. Consumers should remember that cafeteria food served on fine china is still just that -- cafeteria food.
  • Almost every cleaner enters the drycleaning industry with the intent to produce "quality cleaning." However, like a comet traversing the night sky, those intentions quickly burn out when the realities of time, skills, costs and commitment are considered.
  • Any cleaner can "clean and press" a shirt. In 6 hours or less. They'll also brush, bleach, boil and bake the life out of your shirts. In 6 hours or less.
  • There's much more to crafting an extraordinary shirt than jamming them in a washer, injecting hot water and harsh, caustic, industrial grade detergents, banging them out on a shirt pressing machine, creasing the sleeves, and stuffing them in a bag. This is the factory approach to cheap, fabric destroying shirt laundry.
  • Need your shirts folded for travel? Don't settle for the "slept in" look.
  • Do you send your high thread count bed and table linens out for cleaning? They're probably being run through a Mangle ironer like bathroom tissue through a Charmin factory. Or, even worse, subcontracted out to some unknown wholesale laundry that processes linens for Motel 6.
  • Does your cleaner tell you that they process all your fine bed and table linens in house? Sure they do. And donkeys fly and jaybirds wear derby hats!