Stop Worrying about Bad Drycleaning
Contact
| Barry Gershenson |
| Phone: |
310.472.5507 |
| Fax: |
866.574.3093 |
June 2, 2005
Retailers and Designers Can Stop Worrying about Bad
Drycleaning
Leading Cleaners Internationale offers the only "safe
cleaning guarantee" in the world
New York, NY (June 2) -- Clothing retailers are fed up with
unprofessional drycleaners and "bad" drycleaning. Consumers are
sick of being bounced between the drycleaner and the retailer,
while each one claims it's the other's problem. And retailers
cringe when irate customers drop yet another ruined garment on
their counter for a refund.
Leading Cleaners Internationale (LCI), the most elite group of
drycleaners in the world, has taken the worry out of the hands of
retailers and designers by creating an entirely new service
category -- "Couture Cleaning" -- within the drycleaning industry.
And it comes with the world's only "Safe Cleaning Guarantee" for
consumers. Simply put, LCI affiliates guarantee the safe cleaning
of your garments.
"It's about time that a group of drycleaners stood behind their
work product, without exception," says Barry Gershenson, Executive
Coordinator of LCI. Every industry struggles with defective items
and recalls, but the bottom line is that most garments,
from casual to couture, are serviceable. However, if
there's a problem garment with poor dyes or faulty fabrics and
trims, LCI affiliates will support the retailer and manufacturer to
help resolve the issue, without putting the consumer in
the middle.
"The boldest guarantee ever conceived in the
drycleaning industry is changing the face of the drycleaning
industry and raising the bar to an entirely new level," explains
Gershenson. "Consumers no longer have to accept poor drycleaning
that results in faded dyes, ruined trims, pathetic pressing, color
loss, broken zippers, loss of body, and whites that turn dingy and
gray. LCI's "Safe Cleaning Guarantee" even includes bridal gowns,"
concludes Gershenson.
LCI's Safe Cleaning Guarantee ... is crystal clear
- Crystal clear understanding of stain removal, cleaning and
finishing for all fabrics and dyes
- Crystal clear drycleaning fluids to guarantee dazzling whites,
creams and pastels
- Crystal clear responsibility to the customer
- Crystal clear advice and advocacy when inherent limitations
impact the care of clothing
- Crystal clear commitment to never return a customer directly to
the retailer or manufacturers with an unserviceable item.
With the introduction of Couture Cleaning and the Safe Cleaning
Guarantee, retailers can refer their customers to an LCI Certified
Couture Cleaner® with confidence. And designers can send
their creations to an LCI Certified Couture Cleaner®
with the expectation that their creations will receive the utmost
scrutiny, respect, care and attention to detail.
LCI Certified Couture Cleaners® are ready to serve
you in Atlanta, Bakersfield, Chicago, Hackensack, Long Island, Los
Angeles, New Orleans, New York City, Orange County, San Diego, San
Francisco, Scottsdale, Toronto and Melbourne, Australia. Everyone
can benefit because all affiliates offer shipping services.
About Leading Cleaners Internationale
Leading Cleaners Internationale (LCI) is a
membership-by-accreditation organization that sets the world-wide
standard for specialized drycleaning services. LCI has a membership
comprised of some of the nation's most respected and critically
acclaimed drycleaners who have chosen to specialize within the high
fashion end of the drycleaning industry.
Membership in LCI is based on a rigorous, third party evaluation
of a members' quality standards, and a comprehensive, on-going
review of a members' work product.
For additional information about LCI, Couture Cleaning, or our
Safe Cleaning Guarantee, visit leadingcleaners.com or call Barry
Gershenson at 310-472-5507.