Drycleaning
What You Get
When it comes to caring for your wardrobe, you can trust RAVE
FabriCARE to deliver extraordinary care for all your fine
garments and household textiles. Every item. Every
order.
Specifically, you can trust RAVE FabriCARE for:
- Garments that are exceptionally clean.
- Spectacularly bright whites, creams and pastels (as long as
they've always been cleaned at RAVE FabriCARE).
- Colors that are rich and lustrous, without that "washed out",
faded look (as long as they've always been cleaned at RAVE
FabriCARE).
- Renewed, revitalized fabric textures.
- The softest, silkiest fabric feel, even on heavy cotton
sweaters.
- Garments that are meticulously finished. Inside and out. By
hand. Not by machine.
- Garments that are carefully and thoroughly inspected. From top
to bottom. From inside to outside.
- Garments that are individually and elegantly packaged.
- And, of course, absolutely no drycleaning solvent smell. Or
fragrance or perfume smell. Ever.
For a wardrobe that consistently looks, feels and smells
great, and lasts much longer, you can
make no smarter choice than RAVE FabriCARE.
What We Do
You have a substantial investment in a quality wardrobe or
in a few prized garments. Your garments say a lot
about you, and the way they're cared for says a
lot about us. Your garments deserve the uncompromising
attention to detail and extraordinary care that RAVE FabriCARE can
provide.
Specifically, you can count on RAVE FabriCARE for
technical expertise and skill in 11 areas that's unmatched
anywhere in Arizona:
- Professional stain removal: Exceptional stain
removal and garment restoration skills.
- Proprietary drycleaning fluid: An odorless,
dermatologically friendly, fabric-gentle, non-dye stripping
drycleaning fluid that's used by fewer than 1% of all
cleaners.
- Drycleaning fluid purity: Crystal clear,
freshly purified and freshly filtered drycleaning fluid. As clear
as bottled mountain spring water.
- Sanitone drycleaning chemistry:
Top-of-the-line Sanitone® drycleaning fluid additives.
- Zero moisture: No moisture added or injected
into our drycleaning machines. Ever.
- Zero fragrance or perfume: No fragrance or
perfume additives. Ever.
- Zero sizing: Sizing according to your personal
preference only.
- Operational excellence: Lighter loads, zero
moisture, longer cleaning cycles and lower drying
temperatures.
- Meticulous garment finishing: Old fashioned
finishing craftsmanship. Inside and out. By hand. Not by
machine.
- Personalized inspections: Careful, thorough
inspections. From top to bottom. From inside to outside.
- Exquisite packaging: Individual and elegant
packaging.
What follows is a brief overview of each of
these 11 areas:
Professional stain removal
At RAVE FabriCARE, we perform extensive stain removal and
cleaning procedures on every garment and household textile. Often
using a multi-stage process, involving drycleaning, wetcleaning,
handwashing and/or restoration techniques, to protect your
investment. Even if that means taking the time to treat the same
garment or household textile multiple times until the stain has
been removed.
Contrast this to the vast majority of ordinary cleaners
where the stain removal process is skipped
entirely. Where their "stain removal technician" merely
loads and unloads a machine. Where they hope the stains will
miraculously disappear. And where even simple stains receive one of
those sorry-we-tried-but-we-couldn't tags.
Proprietary drycleaning fluid
At RAVE FabriCARE, we use a proprietary drycleaning fluid that's
used by fewer than 1% of all cleaners.
It's completely odorless and dermatologically
friendly. No drycleaning solvent smell. No fragrance or
perfume smell. Ever. It's extremely gentle. So
gentle it's used as a base ingredient in many personal care
products you apply to your skin on a daily basis. And it's
chemically inert. Which means that our drycleaning fluid
won't "bleed" or "fade" your colors.
Odorless and dermatologically friendly. Extremely gentle.
Chemically inert. Just three reasons why our drycleaning fluid
is perfectly compatible with the delicate nature
of designer, high fashion, specialty and couture garments. As well
as your fine business and casual apparel.
Drycleaning fluid purity
We both continuously purify (or "distill") and
continuously filter our drycleaning fluid.
Every single drop. As a result every garment and
household textile is cleaned in crystal clear, freshly purified and
freshly filtered drycleaning fluid. As clear as bottled mountain
spring water.
It's your only guarantee against greyish and
dingy whites, creams and pastels; dull and faded colors; and that
all-to-familiar "drycleaning solvent smell."
Truth is, very few ordinary cleaners continuously purify
every single drop of their drycleaning solvent before and
after each load. And filter every single drop of
their drycleaning solvent during each load. Nonetheless, that
won't stop them from claiming that their drycleaning
solvent is "clean and pure."
It's just like washing your clothes in a home washer and reusing
the same dirty water over and over again.
Sanitone® drycleaning chemistry
At RAVE FabriCARE, we only use top-of-the-line Sanitone
drycleaning fluid detergents.
Recognized internationally, Sanitone is the
only drycleaning fluid detergent specifically
recommended by leading designers and custom clothiers to restore
and revitalize the color and texture of their fashions.
By contrast, most ordinary cleaners use the cheapest drycleaning
solvent detergents. And when the pressure on costs increases, many
eliminate detergents completely.
Zero moisture
Unlike ordinary cleaners, we never add or inject moisture into
our drycleaning machines.
Ordinary cleaners rationalize the addition or injection of
moisture into their drycleaning machines like this ...
We know we need drycleaning solvent to emulsify
or dissolve oil-based stains such as butter, salad dressing, steak
juice and body oils, and moisture to remove
water-based stains such as soda, juice, champagne and perspiration.
So why don't we just add or inject moisture into our drycleaning
machine during the "wash" cycle. This way we'll kill two birds with
one stone: the drycleaning solvent will "take care of the oil-based
stains: and the moisture will "take care of the water-based
stains".
Voila! Problem solved. With absolutely no investment of time,
effort or skill. And absolutely no impact on our
in-by-9:00-out-by-5:00, picked-up-on-day-1-delivered-on-day-3
"production system".
Unfortunately for ordinary cleaners, adding or injecting
moisture has consequences: first, it just
doesn't work as expected (which is why, for example, your
"professionally cleaned" garments still smell of perspiration), and
second, it's reckless (which is why, for example,
your fine wools shrink and the water-soluble dyes on your "dryclean
only" garments bleed).
Zero fragrance or perfume
Unlike ordinary cleaners, we never use
fragrance or perfume to "disguise" or "neutralize" the odor
associated with cleaning in drycleaning fluid that has not been
continuously purified.
And the reason? We clean in drycleaning fluid that's crystal
clear. As clear as bottled mountain spring water. Pure drycleaning
fluid means zero odor. And zero odor means no need for fragrance or
perfume.
Zero sizing
Unlike ordinary cleaners, we never add or
inject sizing into our drycleaning machines. This way your fine
wools and silks won't feel and drape like cardboard.
At RAVE FabriCARE, sizing is applied -- by a skilled finisher --
during the finishing stage -- to cottons and linens only. And only
according to your stated personal preference.
Operational excellence
At RAVE FabriCARE, you can count on lighter loads, zero
moisture, longer cleaning cycles and lower drying temperatures.
Unlike ordinary cleaners, we don't mix garments
of different colors. We don't mix regular and
fragile garments. We don't overload our machines.
We don't add or inject moisture into our loads (a
reckless undertaking). We don't reduce our "wash"
cycle times. And we don't increase our "dry" cycle
temperatures.
All of which produces the fastest, cheapest -- and worst --
drycleaning. What we call "ordinary cleaning."
Meticulous garment finishing
The highest standards of garment finishing can tolerate no
compromises or shortcuts. Which is why our skilled garment
finishers delicately hand finish every garment.
Both inside and out. The old-fashioned way. Using a hand iron. No
matter how long it might take.
It goes without saying that, at RAVE FabriCARE, you won't find
those common "bang and hang" machine pressing
practices typically found at ordinary cleaners: shine; seam, flap
and button impressions; moire-like press pad impressions; double
creases; wrinkled seams and linings; and other "crimes of
fashion".
"Pressing", as practiced by ordinary cleaners, is such a poor
descriptor of the art of finishing. Of course, a skilled finisher
must know how to apply pressure to achieve a smooth finish on a
linen or cotton. But a smooth, soft, hand-finish, that minimizes
the possibility of shine or seam, flap and button impressions, best
defines the finest professional finishing.
Personalized inspections
At RAVE FabriCARE, our full-time, trained inspectors are
uncompromising in their attention to detail. They carefully and
thoroughly examine every garment and household textile -- from top
to bottom -- from inside to outside -- to ensure that our
highest quality standards have been met. Including
stain removal, cleaning, finishing and repairs (buttons, snaps,
hooks, eyes, shoulder pads, seams, hems, zippers, etc.).
They also make sure that we've addressed all your personal
preferences and special instructions.
Exquisite packaging
At RAVE FabriCARE, your garments are individually and elegantly
packaged using only premium materials such as heavy duty, wide clip
and contoured hangers; breathable sweater bags; soft, white,
acid-free tissue; and extra-wide, heavy gauge poly.
Individual packaging, using the finest quality materials,
ensures that your garments and household textiles are protected
during transportation and short-term storage. And that they are
ready to be worn or used -- without having to be refinished. At
home or on the road.
So there you have it. A brief summary of what sets us apart from
ordinary cleaners.
It's why we always tell our clients that there's
practically nothing we do on a daily basis that an
ordinary cleaner would ever consider doing. And there's
practically nothing an ordinary cleaner does on a
daily basis that we would ever consider doing.
Think of RAVE FabriCARE as a support group for your fine
garments and household textiles.
What follows is an in-depth discussion of each
of these 11 areas.
Professional Stain Removal
At RAVE FabriCARE, we perform extensive stain removal and
cleaning procedures on every garment and household textile.
Our full-time, stain removal technicians bring decades of
craftsmanship to your garments. Introducing a sophisticated
understanding of delicate fabrics, sensitive dyes and unusual
trims. Employing an array of specialty cleaning agents to battle
even your toughest stains. And utilizing delicate drycleaning,
wetcleaning, handwashing and/or restoration techniques to protect
and enhance your investment.
Even if that means taking the time to treat the same garment or
household textile multiple times until the stain has been removed
or minimized.
Contrast this to the vast majority of ordinary cleaners
- Where the stain removal process is skipped
entirely.
"Exceptional stain removal and garment restoration
skills"
- Where their "stain removal technician" merely loads and unloads
a machine.
- Where they hope the stains will miraculously
disappear based on a combination of the drycleaning
solvent, the drycleaning detergent (if any), the addition or
injection of moisture into the drycleaning machine (a reckless
undertaking), and the drycleaning machine's tumbling action.
- Where even simple stains receive one of those
sorry-we-tried-but-we-couldn't tags.
We love the challenges our clients present to us. They help set
up apart from ordinary cleaners.
Proprietary Drycleaning Fluid
At RAVE FabriCARE, we use a proprietary drycleaning fluid that
is completely odorless and dermatologically friendly. That's right.
Completely odorless and dermatologically friendly. No drycleaning
solvent smell. No fragrance or perfume smell. Ever.
"A proprietary, odorless, fabric gentle, chemically inert
drycleaning fluid used by fewer than 1% of all cleaners."
Our drycleaning fluid is also extremely gentle
on your fine garments and household textiles. Fact is, our
drycleaning fluid is so gentle on fabrics, its six times less
aggressive than chlorinated drycleaning solvents like
perchlorethylene (also known as "perc"), and two times less
aggressive than hydrocarbon drycleaning solvents like petroleum or
synthetic petroleum, the drycleaning solvents used by more than
99.9% of all cleaners.
So gentle, it's used as a base ingredient in many personal care
products you apply to your skin on a daily basis. Such as shampoos,
antiperspirants, deodorants and moisturizing creams.
What's more, our drycleaning fluid is chemically
inert. This means that our drycleaning fluid does not
react chemically with the dyes in your fabrics. The result? No
"bleeding" or "fading" of dyes.
For example, if we were to clean a load of brand new black or
red garments, with our filters turned off, the color of our
drycleaning fluid will be crystal clear. If the same garments were
to be cleaned in perc, petroleum or synthetic petroleum, with the
filters turned off, the drycleaning solvent would be black or red
respectively.
Where does the dye come from? You guessed it! Right out of your
garments.
Odorless. Fabric gentle. Chemically inert. Think of our
proprietary drycleaning fluid as life insurance for your fine
garments and household textiles.
Drycleaning Fluid Purity
You've probably heard the notion that you should always ask your
cleaner to clean all pieces of your white, cream and pastel outfits
at the same time. And that you should always ask your cleaner to
clean your whites, creams and pastels in the very first load after
they have "purified" or "distilled" their drycleaning solvent, or
after they have added "new" drycleaning solvent to their
drycleaning machine.
The "rationale" for these misguided notions is that this
might help ensure that your outfits have
"consistent coloring" and that your "whites don't turn grey." What
a concept!
It's like asking your doctor to scrub his hands and sterilize
his surgical instruments prior to performing surgery. Shouldn't he
do this as a matter of routine before and after each and every
procedure?
Of course, he should!
So why should your cleaner be any different? Shouldn't your
cleaner purify every single drop of his
drycleaning solvent as a matter of routine before and after each
and every load?
Of course, he should!
Truth is, very few ordinary cleaners purify every single
drop of their drycleaning solvent before and after each
and every load.
It's just like washing your clothes in a home washer and reusing
the same dirty water over and over again. Maybe adding a little
detergent every now and again. Fact is, that's how the vast
majority of ordinary cleaners operate. They use the same
drycleaning solvent over and over again. Without
continuously purifying every single drop of their
drycleaning solvent before and after each load.
At RAVE FabriCARE, we're different. Very different.
We both continuously purify and
continuously filter our drycleaning fluid.
Every single drop. As a result, each and every
garment and household textile is cleaned in crystal clear, freshly
purified and freshly filtered drycleaning fluid. As clear as
bottled mountain spring water.
It's your only guarantee against greyish and
dingy whites, creams and pastels; dull and faded colors; and that
all-to-familiar "drycleaning solvent smell."
It's the difference between a black and white TV with mono sound
and a high definition screen with surround sound.
"Crystal clear, freshly purified and freshly filtered
drycleaning fluid. As clear as bottled mountain spring
water"
The combination of continuous
purification and continuous filtration is
absolutely critical to achieving superior cleaning results.
Continuous purification is much like boiling your tap water at home
to obtain pure water; continuous filtration is much like filtering
your tap water to remove any additional impurities.
Continuous purification is time consuming and
costly, but absolutely necessary. That's because inadequate
or no purification results in the accumulation of
soluble impurities such as
bacteria, residual dyes, food fats and body oils in the drycleaning
fluid. These impurities are then absorbed by the fibers of your
garments and household textiles. In particular, natural fibers,
such as silk, wool, linen and cotton, absorb these impurities like
a sponge absorbs liquid.
The result? Greyish and dingy whites, creams and pastels. Dull
and faded colors. And that all-too-familiar "drycleaning solvent
smell".
By the way, those few ordinary cleaners who do claim to
purify their drycleaning solvent "on a regular basis", typically
purify a meager 18 gallons for every 100 pounds of garments
cleaned. That's the drycleaning industry's recommended
"best practice". Unfortunately, it's a proverbial drop in
the ocean. At RAVE FabriCARE, we purify every drop!
Fact is, we're so obsessive about drycleaning fluid purity that
we have our drycleaning fluid checked for purity on a quarterly
basis by an independent laboratory.
This obsession with drycleaning fluid purity also explains why
we don't stop at just continuous purification.
At RAVE FabriCARE, we also continuously filter
our fluids during each wash cycle to remove all insoluble
impurities, such as sand, skin flakes, dander and hair,
from the drycleaning fluid. And, unlike ordinary cleaners, we use
completely separate filter systems for
light/intermediate colored garments and dark colored garments.
At RAVE FabriCARE, each load of garments and household textiles
is cleaned in crystal clear, freshly purified and freshly filtered
drycleaning fluid. Not only that, but we use crystal clear, freshly
purified and freshly filtered fluid for each of the two wash cycles
in each load.
So if your whites, creams and pastels come back greyish or
dingy, if your colors come back dull or faded, or if your clothes
come back with that all-to-familiar "drycleaning solvent smell,"
maybe it's time to change outfits. Drycleaning outfits.
Continuous purification and continuous
filtration of drycleaning fluids is absolutely critical to
achieving superior cleaning results. Because cleaning your garments
in drycleaning fluid that is not both continuously
purified and continuously filtered is just like washing your
clothes in the effluent from your dishwasher.
At RAVE FabriCARE, we invite you to visit our fabricare facility
and to conduct your very own experiment: Stick your head into any
one of our drycleaning machines. Inhale through your nose. Deeply.
We challenge you to detect any odor.
Now comes the clincher. Go to ANY other cleaner
in the Valley and ask them for permission to repeat the test.
Without the aid of a teratogenic respirator!
(That's a respirator custom made to fit the contour of
your face.)
Then carefully observe their reaction to your request. It'll
speak volumes. And we bet, it won't pass the smell test.
Sanitone® Drycleaning Chemistry
Safe, effective drycleaning not only requires odorless, fabric
gentle, chemically inert, crystal clear, freshly purified and
freshly filtered drycleaning
fluid. It also requires top-of-the-line drycleaning fluid
additives.
"Top of the line Sanitone drycleaning fluid
additives"
Which is why, at RAVE FabriCARE, we only use Sanitone®
drycleaning fluid detergents. Recognized internationally, Sanitone
is the only drycleaning fluid detergent
specifically recommended by leading designers and custom clothiers
to restore and revitalize the color and texture of their
fashions.
By contrast, most ordinary cleaners use the cheapest drycleaning
solvent detergents possible. And when the pressure on costs
increases, they eliminate detergents completely.
RAVE FabriCARE is the exclusive licensee of Sanitone products in
the Phoenix metro area.
Cleaning your garments and household textiles in our fabric
gentle drycleaning fluid with Sanitone detergent additives is just
like washing your hair in soft, purified water with a fine salon
shampoo and conditioner.
Zero moisture
Unlike ordinary cleaners, we never add or inject moisture into
our drycleaning machines.
Of course, there is some naturally occurring moisture in all
wools, even in a relatively dry climate such as Arizona. Beyond
that, however, we never add or inject additional
moisture into our drycleaning machines.
Why do ordinary cleaners add or inject moisture into their
drycleaning machines?
Before we can answer that question, you first have to know a
little about drycleaning - at a very conceptual level.
You see, the vast majority of stains fall into one of two
categories: dryside stains and wetside stains.
Dryside stains are oil-based stains such as
butter, salad dressing, steak juice and body oil. To remove a
dryside stain, the garment must be "prespotted"/ flushed
with steam, fully dried and then drycleaned. Drycleaning
should emulsify or dissolve the residue of the oil or grease stain
that hasn't been flushed out with steam during prespotting. About
10% of all stains a drycleaner encounters are oil-based stains.
Wetside stains are water-based stains such as
soda, juice, champagne and perspiration. To remove a dryside stain,
the garment must be "prespotted"/flushed with steam, fully
dried, and/or wetcleaned and fully dried. Prior to
being drycleaned. About 90% of all stains a drycleaner
encounters are water-based stains.
And here's where the problem arises.
You can dryclean a garment with a
wetside stain as many times as you wish. More
often than not, that stain won't "move" with drycleaning alone.
Conversely, you can wetclean a garment with a
dryside stain as many times as you wish. More
often than not, that stain won't "move" with wetcleaning alone.
Now you know that
- Wetside stains cannot be removed by merely tossing your
garments into a drycleaning machine.
- Wetside stains must be removed by a skilled stain
removal technician. And completely dried. Prior to being
drycleaned.
What should drycleaners do?
Briefly, they should:
- "Prespot"/flush with steam and/or wetclean the garment to
remove all wetside stains. Paying particular attention to all
visible wetside stains such as soda and juice. And
all invisible wetside stains such as perspiration
(by flushing the underarms and/or crotch areas of all
garments).
- Dry the garment. Completely. Prior to placing
the garment into a drycleaning machine.
- Dryclean the garment in a load appropriately classified as to
color, weight and fragility.
What do the vast majority of cleaners actually
do?
Briefly, they:
- Spray the visible wetside stains and the invisible wetside
stains (primarily the underarms and/or crotches) with a solution
that is two-thirds water.
- Load the drycleaning machine with the
garments that are both dry and damp, inject additional
water during the first wash cycle, and
hope that the wetside stains will miraculously
disappear.
Alternatively, they
- Skip both the stain removal and spray spotter processes
completely.
- Load the drycleaning machine with garments, inject
water during the first wash cycle, and
hope that the wetside stains will miraculously
disappear.
And why do they do this?
True quality fabricare is an expensive
proposition.
Amongst other things, true quality fabricare requires the
hiring, retention and continuous training of skilled stain removal
technicians. You cannot produce true quality fabricare by hiring
one of RAVE FabriCARE's pant pressers and transforming that
individual into a technically skilled drycleaner. Overnight.
True quality fabricare takes time. Lots
of time.
At the very least, garments must be prespotted/flushed with
steam and completely dried prior to placing them into a drycleaning
machine. However, when you offer same or next day service and/or
pickup and delivery service that promises pickup on day 1 and
delivery on day 3, the focus of all employees is diverted to
getting the work out as quickly as possible. There simply
isn't the time to do the job right -- even if you operate
multiple shifts.
Ordinary cleaners believe (or rather want to believe) their own
twisted logic. It goes something like this: We
know we need drycleaning solvent to emulsify or dissolve dryside
stains, and moisture to remove wetside stains. So why don't we just
add or inject moisture into our drycleaning machine during the
"wash" cycle. This way we'll kill two birds with one stone: the
drycleaning solvent will "take care of the dryside stains" and the
moisture will "take care of the wetside stains".
Voila! Problem solved. With absolutely no investment of time,
effort or skill. And absolutely no impact on our
in-by-11:00-out-by-5:00, picked-up-on-day-1-delivered-on-day-3
"production system".
Unfortunately, adding or injecting moisture into a drycleaning
machine has consequences ... consequences that ordinary cleaners
won't tell you about or will strenuously deny.
Which, of course, is why your drycleaned garments still smell of
perspiration after they've been "professionally cleaned". And why
simple wetside stains still remain on your garments after they've
been "professionally cleaned".
Why reckless? Because moisture in a drycleaning machine is the
single most important contributor to the shrinkage of garments. And
to the bleeding of water soluble dyes on "dryclean only"
garments.
True quality drycleaning involves the application of care,
judgment, skill, experience and time. Unfortunately for ordinary
cleaners, there are no simple, shortcut solutions.
Zero Fragrance Or Perfume
Many ordinary cleaners add or inject fragrance or perfume into
their drycleaning fluid, purportedly to impart a "breath of fresh
air" into their garments and household textiles.
"No fragrance or perfume additives. Ever."
Truth is, these fragrances and perfumes are intended
solely to "disguise" or "neutralize" the odor
associated with cleaning in drycleaning fluid that has not been
continuously purified.
At RAVE FabriCARE, our drycleaning fluid is non-chlorinated,
non-hydrocarbon, fragrance-free, perfume-free and completely
odorless. We call it Free & Clear Cleaning.® It's ideal
for the chemically-sensitive who are unable to
tolerate drycleaning solvents like perchlorethylene,
petroleum, or synthetic petroleum, the drycleaning solvents used by
more than 99.9% of all drycleaners. Or who are unable to
tolerate the fragrances or perfumes that are part of the
ordinary cleaner's bag of tricks.
Zero Sizing
Ordinary cleaners love sizing.
So they add or inject sizing into their drycleaning machines
during the wash cycle. In much the same way that you inject
detergent or softener into your home washer.
Their stated reason? According to two local
drycleaning websites, to "keep each garment feeling new and crisp"
and to "retain your garment's original shape, weight and feel"
(we're not making this up, really!).
And the true reason? The more sizing they add,
the quicker and easier it is for their employees to bang out your
garments on a press.
"Sizing according to your personal preference
only."
What gets sized? Everything in the load.
Cottons. Linens. Silks. Rayons. Wools such as alpaca, angora,
camelhair, cashmere, escorial, marino, mohair and vicuna. Super
100s, 120s, 150s and 160s.
Is it any wonder your fine wools and silks feel and drape like
cardboard when you get them back from an ordinary cleaner?
At RAVE FabriCARE, we believe that sizing should
never be applied to an entire load of drycleaning.
Sizing should be applied -- by a skilled finisher -- during
the finishing stage -- to cottons and linens only. And
only according to your stated personal
preference.
Like your cottons and linens smooth with no crispness? Light
crispness? Medium crispness? Like your heavier fabric linens smooth
with no crispness, and your lighter fabric linens smooth with light
crispness? That's what we mean by personal preference.
Operational excellence
The vast majority of ordinary cleaners mix dark and intermediate
colored garments; mix light and intermediate colored garments; mix
red, black and other dark colored garments; mix regular and fragile
garments; load their machines to full capacity; add or inject
moisture into their drycleaning systems (a reckless undertaking);
reduce the length of their "wash" cycles, and increase the
temperature of their "dry" cycles.
This produces the fastest and cheapest -- and worst --
drycleaning. What we call "ordinary cleaning". And what ordinary
cleaners call "exceptional"
or "award winning" cleaning.
"Lighter loads, zero moisture, longer cleaning cycles and
lower drying temperatures."
At RAVE FabriCARE, we scrupulously sort our garments into at
least 6 color classifications, and at least 2 fragility
classifications. We never mix regular and fragile
garments. We never add moisture to our drycleaning
fluid to control any possibility of shrinkage or bleeding of dyes.
We always underload our machines. We
always extend the length of our wash cycles for
maximum soil removal. And we always dry at lower
temperatures to further control any possibility of shrinkage.
At RAVE FabriCARE, our drycleaning machines even have
completely separate filter systems for
light/intermediate colored loads and dark colored loads.
By contrast, the drycleaning machines at many ordinary cleaners
have a single filter system.
This means that the drycleaning solvent from
both their light/intermediate colored loads and
their dark colored loads flows through the same set of
filters. As a result, some of the dye residue from their
dark garments that accumulates in their filters will eventually
find its way onto your light/intermediate garments.
The result?
Whites, creams and pastels that are grey and dingy.
Meticulous Garment Finishing
The highest standards of garment finishing can tolerate no
compromises or shortcuts. Which is why our skilled garment
finishers delicately hand finish every garment.
Both inside and out. The old-fashioned way. Using a hand iron. No
matter how long it might take.
"Old fashioned finishing craftsmanship. Inside and out. By
hand. Not by machine."
In fact, we guarantee customized, personal attention on
each and every garment. Such as perfectly rounded,
non-rippled, "factory formed" collars, and soft, rolling lapels on
your suit jackets, sport coats and blazers. Pleats that are
precisely hand-finished to avoid seam impressions. Sweaters and
knits that are measured prior to cleaning and then blocked to
those original measurements after cleaning. And neckties and
scarfs that are blocked to shape to prevent rippling, maintain
fullness and provide gently rolled edges.
It goes without saying that, at RAVE FabriCARE, you won't find
those common "bang and hang" machine pressing
practices typically found at ordinary cleaners: crushed nap; shine;
seam, flap and button impressions; moire-like press pad
impressions; double creases; wrinkled seams and linings; and other
"crimes of fashion".
At RAVE FabriCARE, we've even got different finishing stations,
equipped with different types of finishing pads, adjusted to
different pressures, equipped with handirons set at different
temperatures, and staffed by finishers with different skills, to
accommodate different categories of garments and even different
types of fabrics within a specific category of garments.
To understand this nuance, you must first recognize that
ordinary cleaners typically employ only two types of
presses in their dryclean operations: pant presses (for
slacks, trousers and shorts) and utility presses (for blouses,
shirts, blazers, sport coats, dresses, skirts, sweaters, etc.).
Moreover, most ordinary cleaners cross train their pressers to
be "jacks of all trades". So a presser may press slacks, trousers
and shorts for 5 hours, and blouses, shirts, blazers, sport coats,
dresses, skirts and sweaters for the rest of the day. Or their
"stain removal technician" will load and unload their dryclean
machine, and press slacks, trousers and shorts in between
loads.
At RAVE FabriCARE, we'd never permit such cross
utilization.
For example, our slacks, trousers and shorts finishers would
never be assigned a sport coat or a dress.
Why?
Because skilled finishing is all about
technique. And few finishers -- even highly skilled
finishers -- have developed their technique to the point that would
allow them to move seamlessly between different categories of
garments. (Please note that "technique" does not equate to
"experience". Many pressers with years of experience have zero
technique.)
Not only that, but we've even got different finishing stations
to accommodate different fabrics within a specific category of
garments. For example, our cotton/linen slacks, trousers and shorts
finishers would never be assigned a wool, silk, poly, acetate or
rayon slacks, trousers or shorts.
Why?
Because our cotton/linen pant presses are equipped with a
"harder" pad, are adjusted to a higher pressure, are equipped with
handirons set at higher temperatures, and requires a hand finisher
with a "stronger arm". By contrast, our wool, silk, poly, acetate
and rayon pant presses are equipped with a "soft" pad, are adjusted
to a negligible pressure, are equipped with handirons set at lower
temperatures, and requires a hand finisher with a "delicate
touch".
At RAVE FabriCARE, anything less is simply
unacceptable.
"Pressing", as practiced by ordinary cleaners, is such a poor
descriptor of the art of finishing. Of course, a skilled finisher
must know how to apply pressure to achieve a smooth finish on a
linen or cotton. But a smooth, soft, hand-finish, that minimizes
the possibility of shine or seam, flap and button impressions, best
defines the finest professional finishing.
If you're looking for validation of this point of view, just
broach the subject of "pressing" with any custom tailor and watch
their blood pressure rise.
Personalized Inspections
At RAVE FabriCARE, our full-time, trained inspectors are
uncompromising in their attention to detail. They carefully and
thoroughly examine every garment and household textile -- from top
to bottom -- from inside to outside -- to ensure that our
highest quality standards have been met. Including
stain removal, cleaning, finishing and repairs (buttons, snaps,
hooks, eyes, shoulder pads, seams, hems, zippers, etc.).
They also make sure that we've addressed all your personal
preferences and special instructions.
You won't find anything close to this level of
inspection at any ordinary cleaner.
"Careful, thorough inspections. From top to bottom. From
inside to outside."
Many ordinary cleaners claim that they inspect
each and every garment. They even use the term "hand inspect",
implying that their inspections are careful and thorough.
But, in most ordinary cleaners, the "inspector" is
really the garment bagger. Whose primary focus is on
"getting your garments into a bag and onto the conveyor," and who
simply doesn't have the time to carefully and thoroughly inspect
each and every garment. From top to bottom. From inside to
outside.
Let's assume, for argument's sake, that the garment bagger did,
in fact, find something obvious on a garment -- a
stain or wrinkle on a garment; rippled collar on a blazer or sport
coat; a missing ornamental button; a loose hem; a broken zipper;
etc.
What would they do? Return it for recleaning, refinishing,
replacement or repair? Highly unlikely!
After all, why bother with a careful, thorough inspection when
the entire modus operandi of the ordinary cleaner is geared to
getting your garments into a machine, onto a press, and into a bag.
ASAP. They're in by 11:00 and out by 5:00; or picked up on day 1
and delivered on day 3.
At ordinary cleaners, careful, thorough inspections just get in
the way of their "production system".
Exquisite Packaging
At RAVE FabriCARE, your garments are individually and elegantly
packaged using only premium materials such as heavy duty, wide clip
and contoured hangers; breathable sweater bags; soft, white,
acid-free tissue; and extra-wide, heavy gauge poly.
Individual packaging, using quality materials, ensures that your
garments and household textiles are protected during transportation
and short-term storage. And that they are ready to be worn or used
-- without having to be refinished. At home or on the road.
Contrast this to the vast majority of ordinary cleaners where
multiple garments are stuffed into an ultra-thin, narrow bag. And
where your entire order is then crammed onto a holding rack or
conveyor.
"Individual and elegant garment packaging."
In order to significantly reduce the human element in the
assembly and conveyoring process, many ordinary cleaners have
introduced automated assembly and conveyoring
equipment. Some have even extended this automated
system to deliver your garments through a 24/7 "self serve
window".
This means that your easily wrinkled and/or more fragile
garments -- such as your cotton, linen and silk blouses
and shirts -- are being shuttled around the cleaner's plant by
automated equipment. Like slabs of meat winding their way through a
meat packing plant. And, in the process, they're being
crushed between other heavier garments -- such as coats,
sport coats, blazers, sweaters, trousers and slacks. Then your
completed order is being slotted onto a conveyor by the same
automated equipment -- again, with total disregard to the type of
garment in each order.
If this is the level of handling care exhibited
after "cleaning" and "pressing" (what you see),
imagine the level of care applied to your fine garments and
household textiles during the "cleaning" and
"pressing" process (what you don't see).
In recent years, many ordinary cleaners have "upgraded" their
packaging -- everything from logo-printed tissue paper and tinted
poly to wood and chrome hangers -- in an attempt to convince their
customers that the quality of their cleaning has been similarly
upgraded.
At RAVE FabriCARE, we believe that excellent packaging can and
does enhance and protect garments and household textiles that have
been cleaned and finished to perfection. We also believe that
upgraded packaging on ordinary cleaning will be
quickly seen for what it is -- an attempt to pass off bang and hang
cleaning or ordinary cleaning as true quality fabricare.
There's an old saying in the drycleaning business that cafeteria
food served on fine china is still just that -- cafeteria food.
We concur.
What Does All This Mean For You?
- Garments that are exceptionally clean.
- Spectacularly bright whites, creams and pastels (as long as
they've always been cleaned at RAVE FabriCARE).
- Colors that are rich and lustrous, without that "washed out",
faded look (as long as they've always been cleaned at RAVE
FabriCARE).
- Renewed, revitalized fabric textures.
- The softest, silkiest fabric feel, even on heavy cotton
sweaters.
- Garments that are meticulously hand finished. Inside and out.
By hand. Not by machine.
- Garments that are carefully and thoroughly inspected. From top
to bottom. From inside to outside.
- Garments that are individually and elegantly packaged.
- And, of course, absolutely no drycleaning solvent smell. Or
fragrance or perfume smell. Ever.
Think of our cleaning as a rejuvenating spa for all your fine
garments and household textiles.
So stop in and ask to see some of our work -- selected
at random -- right off our conveyors. We're always glad to
have the opportunity to show off. And to highlight the difference
between true quality fabricare and "bang and hang" or ordinary
cleaning.
Life is full of compromises. Caring for your fine garments and
household textiles needn't be one of them.