Q.
My dry cleaner tells me that
he's developed a breakthrough detergent that yields spectacular
results and that only his shirt laundry uses that product.
What do you think of this?
Robert, Ahwatukee, Arizona
A.
A
home grown laundry detergent? Can this be true? Possibly but not
likely.
And here's why ...
Large detergent manufacturers, such as Calusa, Diversey, Ecolab,
Fabritec, Laidlaw, Sanitone, Seitz, Stamford, Textile Care and
U.N.X., have been serving cleaners for decades. These manufacturers
have invested millions of dollars in research facilities and in
teams of research scientists with one objective: develop new and
enhanced detergents. The detergents resulting from this research
are available to any cleaner.
So what is the likelihood that this cleaner has developed a
"breakthrough detergent" that has, to date, eluded all these
research scientists?
Not likely.
And what is the likelihood that this cleaner has developed a
detergent that produces results that are any different from the
cleaning results produced by any other ordinary cleaner?
Not likely.
That's because the "secret" to true quality shirt laundry does
not lie in a single component, such as a "breakthrough
detergent."
Rather, the "secret" to true quality shirt laundry lies in a
multi-stage process that simultaneously
- gently and safely removes both oil-based and water-based
stains,
- produces extraordinarily bright whites, creams and
pastels,
- enhances the brightness of colors, and
- prolongs the life of your fine shirts by eliminating scrubbing,
hot water, harsh caustic industrial grade detergents and
bleaches.
The bottom line is simply this: Are the results produced by a
breakthrough detergent? Or by conventional commercial washing
techniques (aka the scrubbing/hot water/harsh, caustic, industrial
grade detergent/bleach method)?
You be the judge.
If you have a question for Stu, send it to questions@ravefabricare.com.
How can I help you?