True Quality CleaningStraight talk about caring for fine garments & household textiles from an expert who calls it like it is. In plain English.

Bespoke tailoring: the difference between canned fruit and a freshly picked apple

For those readers who appreciate the fine art of bespoke tailoring, film maker Vicki Vasilopoulos has produced a trailer for her documentary film about three master tailors of Italian heritage.

Men of the cloth

The film, entitled Men Of The Cloth (now in post production), features Joseph Centofanti of Philadelphia, Nino Corvato of New York and Brioni's Checchino Fonticoli of Penne, Italy.

According to the film maker, Men Of The Cloth "weaves together the individual stories of these master tailors, unfolds the whole tapestry of their lives, unravels the mystery of their artistry and reveals how their passionate devotion to their craft is akin to a religion.

But starting in the mid-20th century, in the wake of the growth of ready-to-wear clothing and the industrialization of the tailoring trade, many of these Old World artisans had to abandon their beloved craft. Italian tailors were forced to leave their towns and even their country, and to forfeit their dreams in order to work in factories. They were casualties of the industrial advances and global economic changes which continue to the present day. Men Of The Cloth is a film about how these three master tailors are navigating their way in the 21st century."

The trailer includes a comment by one tailor that best defines bespoke tailoring: "The difference between artisanal tailoring and industrial tailoring is like the difference between canned fruit that is ready to eat and an apple that you pick from the tree."

I could say the same thing about the difference between true quality cleaning and ordinary, "bang and hang" cleaning.

As a dry cleaner that offers an array of garment care services for bespoke garments, I found the trailer quite fascinating. I eagerly await the completed documentary.

To view the trailer, please click here.

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