For those readers who appreciate the fine art of bespoke
tailoring, film maker Vicki Vasilopoulos has produced a trailer for
her documentary film about three master tailors of Italian
heritage.
The film, entitled Men Of The Cloth (now in post
production), features Joseph Centofanti of Philadelphia, Nino
Corvato of New York and Brioni's Checchino Fonticoli of Penne,
Italy.
According to the film maker, Men Of The Cloth "weaves together
the individual stories of these master tailors, unfolds the whole
tapestry of their lives, unravels the mystery of their artistry and
reveals how their passionate devotion to their craft is akin to a
religion.
But starting in the mid-20th century, in the wake of the growth
of ready-to-wear clothing and the industrialization of the
tailoring trade, many of these Old World artisans had to abandon
their beloved craft. Italian tailors were forced to leave their
towns and even their country, and to forfeit their dreams in order
to work in factories. They were casualties of the industrial
advances and global economic changes which continue to the present
day. Men Of The Cloth is a film about how these three master
tailors are navigating their way in the 21st century."
The trailer includes a comment by one tailor that best defines
bespoke tailoring: "The difference between artisanal tailoring and
industrial tailoring is like the difference between canned fruit
that is ready to eat and an apple that you pick from the tree."
I could say the same thing about the difference between true
quality cleaning and ordinary, "bang and hang" cleaning.
As a dry cleaner that offers an array of garment care services for bespoke
garments, I found the trailer quite fascinating. I eagerly await the completed
documentary.
To view the trailer, please click
here.
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