True Quality CleaningStraight talk about caring for fine garments & household textiles from an expert who calls it like it is. In plain English.

U Men Magazine mentions RAVE FabriCARE

U Men Magazine coverU Men is an upscale lifestyle magazine (over 2 million subscribers) targeting career-minded men all over the Middle East.

Page through any issue of U Men and you'll find that it's very similar in content and style to GQ Magazine (by the way, GQ only has 750,000 subscribers).

Every month U Men publishes a one or two page Q and A column on men's fashion and style hosted by celebrity fashion stylist Remy Toh.

In the December 2010 issue, Remy introduced RAVE FabriCARE to U Men's readers via his Q and A column.

Here's the question:

"I have many made-to-measure couture suits, shirts and trousers. However, some of which were ruined by my local dry cleaner. I know I should have stopped going there at the first sign of damage, but I thought after mentioning the problem it would be rectified. Unfortunately, when my favorite suit took a hit, I said, "Basta!" What criteria should I seek in a dry cleaner to maintain my fabulous wardrobe?"

And here's his answer:

"...For couture clothing you'll need to find the highest quality dry cleaner, even if it means shipping your clothes to another town or country. Believe it or not, I have clients who do this regularly. The first time their garments were damaged the cleaners would never accept the responsibility and tried to put the blame elsewhere.

To avoid headaches look for a dry cleaner that is recognized by authoritative third parties and that services upscale department stores and boutiques, whose employees are skilled technicians, and well-versed in caring for designer garments.

In addition to this you should seek out a facility that uses state-of-the-art equipment designed to handle such clothing and uses gentle, dermatologically-friendly, non-dye-stripping dry cleaning fluids and wet cleaning detergents.

This ideal facility will always hand iron your fine garments and never machine press them. Your whites, creams and pastels will remain spectacularly bright and your colors will stay rich and lustrous without that washed out, faded look. This will prevent garments from coming back shiny, over-pressed and showing wear from being treated with harsh chemicals. Or, worse yet, still showing soil on the collars and cuffs. From my own experience, that's why I faithfully send my designer garments to RAVE FabriCARE, a full service fabric care specialist based in Scottsdale, Arizona and recognized as one of the USA's premier dry cleaners. (italics added)"

By the way, make sure to look for Remy's new coffee table book on how to discover, create and build a men's personal fashion style. The book, Legends Of Style, is due out in early 2011.

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