We provide extraordinary care for fine
garments & household textiles
I hear many questions
every day. Questions like "What makes you different from ordinary
cleaners?" Or "Why don't you clean in perchloroethylene or
synthetic petroleum like ordinary cleaners?" Or "Why don't you
offer same or next day service like ordinary cleaners?" Or "Why
don't you pick up and deliver in 2 or 3 days like ordinary
While each of these questions is perceptive and probing, no
question digs deeper into the essence of true quality cleaning than
"why isn't there a 'cleaners' in RAVE FabriCARE?"
What may appear to be an omission or oversight is really a
conscious decision. Simply put, we're fabricare specialists - true
quality cleaners. Not ordinary cleaners. There is a difference. And
it's not just one of semantics.
In a nutshell, we could ...
The list of differences is endless.
As a fabricare specialist - a true quality cleaner - I could
conform to the conventional wisdom of ordinary cleaners but I
wouldn't dream of it.
If all this sounds a little complicated, technical,
labor-intensive and time consuming, it is. Luckily, there's
an easier way to identify a fabricare specialist - a true quality
cleaner. A fabricare specialist - a true quality cleaner - will be
delighted to disclose the ins and outs and the hows and whys of
their processes and craftsmanship to you. IN GREAT DETAIL. AND IN
You see, fabricare specialists - true quality cleaners - have
nothing to hide. Quite the contrary. They believe the more you
understand about their processes and craftsmanship the better. So
they distribute fact sheets, white papers and ebooks. And conduct
educational seminars and tours.
Ordinary cleaners, on the other hand, hate disclosure. They
provide little or no information, often citing "trade secrets" as
an excuse. Instead of accurate, detailed information about their
specific processes and craftsmanship, they offer glitzy,
multi-color, photo-rich brochures that proffer meaningless
platitudes such as:
And, consistent with these meaningless platitudes, their
testimonials tend to focus on the friendliness of their staff and
the broadness of their smiles. Not a whisper about their processes
You see, it's not that ordinary cleaners can't disclose the ins
and outs and the hows and whys of their processes and
craftsmanship. IT'S JUST THAT THEY WON'T.
And why won't they make full disclosure? Simply, because they're
afraid that disclosure -- any disclosure -- will make it easier for
you to evaluate the relative quality of the product they deliver.
And will point to the fact that their "exceptional" or "award
winning" cleaning - apart from the fancy packaging - is no
different from the "bang and hang" cleaning offered by any other
cleaner across the street or across town.
Finding a true fabricare specialist - a true quality cleaner -
in your city is actually quite simple. Ask for detailed information
covering EACH of their processes: The ins and outs. The hows and
Bet you come up empty handed. As empty as their platitudes.
How can I help you?
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