True Quality CleaningStraight talk about caring for fine garments & household textiles from an expert who calls it like it is. In plain English.

22 reasons NOT to use a true quality cleaner

  1. 22 reasons NOT to use a true quality cleanerYou're mesmerized by the "sizzle" (the glitzy brochures, technological gizmos and fancy packaging) and have no interest in the "steak" (the quality of the product).
  2. You're willing to accept tired, superlative-laden and jargon-sprinkled cliches as a substitute for specific technical information about processes and craftsmanship.
  3. You're delighted that your cleaner glues bar coded labels onto all your fine garments and household textiles.
  4. You don't own any fine garments or garments with trims or embellishments. So you're not particularly concerned with the process and craftsmanship used to care for those garments.
  5. You're happy to turn a blind eye to the fact that your fine garments are being tossed into a cleaning machine with little or no prespotting.
  6. You appreciate the fact that your fine garments are being cleaned in a relatively aggressive, dye-stripping drycleaning solvent such as perchloroethylene (aka perc) or synthetic petroleum.
  7. You demand that your fine garments be cleaned in a drycleaning solvent that, in all likelihood, has not been both continuously filtered and purified.
  8. You insist that your fine garments be cleaned in a drycleaning solvent that is not dermatologically friendly.
  9. You're not averse to wearing garments that smell of drycleaning solvent and/or other soluble impurities such as body oils and food fats.
  10. You favor the "washed out look." So you want your fine garments to fade. The sooner the better.
  11. You love the feeling of stiff, scratchy textured garments against your skin.
  12. You prefer fragranced or perfumed garments over odorless garments.
  13. You don't care that your fine garments are machine pressed at a rate of 20 to 40 per hour per presser. Not hand ironed as warranted to you by your cleaner.
  14. You believe the verbal claim that your sweaters and knits are measured before cleaning and blocked to those measurements after cleaning.
  15. You're unconcerned that your laundered shirts are brushed, bleached, boiled and baked in 6 to 8 hours.
  16. You don't care that your laundered shirts are machine pressed. At the rate of 35 to 45 per hour per presser. Not hand-ironed as warranted to you by your cleaner.
  17. You like your laundered shirts "starched" with cheap synthetic glues.
  18. You believe that creases in the sleeves of your laundered shirts is a sign of craftsmanship.
  19. You're satisfied with a cleaner who stuffs your laundered shirts into a bag (hangered shirts) and who machine folds your laundered shirts into a rumpled mess (folded shirts).
  20. You'd rather not hear that your fine bed and table linens are subcontracted to some unknown, industrial laundry whose primary customer is Motel 6.
  21. You require all your fine garments and household textiles returned in 1 to 3 days. Always. Even if that means compromising and short cutting the quality of care.
  22. You believe that quality has no inherent value and that drycleaning, like sugar and salt, is nothing more than a commodity.

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