True Quality CleaningStraight talk about caring for fine garments & household textiles from an expert who calls it like it is. In plain English.

There are no secrets or secret processes in garment care

There are no secrets or secret processes in garment careWhile knowledge, expertise, skill and time is critical to delivering true quality cleaning, there are no "secrets" or "secret processes" in garment care. And any cleaner who implies that there are should be viewed with a healthy dose of skepticism.

You see, ordinary cleaners hate disclosure. So they provide little or no information. Often citing "trade secrets" or "proprietary processes" as an excuse for not providing their clients with detailed information about the "ins" and "outs" and "hows" and "whys" of their processes and craftsmanship.

I've always been curious as to why so few cleaners are willing to disclose detailed information about their processes and craftsmanship. Either verbally, or better still, in writing.

I'd suggest that there's only one reason: they simply don't want you to know.

Because, if you did, you'd be better positioned to evaluate the relative quality of the product they deliver. You'd realize that their product doesn't meet their verbal assurances, the hype in their glitzy promotional materials or the bluster of their public relations professionals. You'd figure out that their "exceptional" or "award winning" cleaning - minus the fancy packaging - is no different from the bang and hang cleaning offered by any other average cleaner across the street or across town. And, you'd understand that you may not be getting the quality you thought you were paying for.

True quality cleaners, on the other hand, have nothing to hide. Quite the contrary. They believe that the more you understand about their processes and craftsmanship the better. So they distribute fact sheets, white papers and ebooks. They write articles. They provide content heavy websites. They conduct educational seminars for clients, retail store employees and custom clothiers. They invite you to tour their facility so that you can learn as much as possible - or as much as you'd ever want to know - about their processes and craftsmanship. Before you turn over your fine garments to them.

I'm sorry to strip drycleaners of their security blanket, but there, I've said it and I'm not sorry.

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