We provide extraordinary care for fine
garments & household textiles
expertise, skill and time is critical to delivering true quality
cleaning, there are no "secrets" or "secret processes" in garment
care. And any cleaner who implies that there are should be viewed
with a healthy dose of skepticism.
You see, ordinary cleaners hate disclosure. So they provide
little or no information. Often citing "trade secrets" or
"proprietary processes" as an excuse for not providing their
clients with detailed information about the "ins" and "outs" and
"hows" and "whys" of their processes and craftsmanship.
I've always been curious as to why so few cleaners are willing
to disclose detailed information about their processes and
craftsmanship. Either verbally, or better still, in writing.
I'd suggest that there's only one reason: they simply
don't want you to know.
Because, if you did, you'd be better positioned to evaluate the
relative quality of the product they deliver. You'd realize that
their product doesn't meet their verbal assurances, the hype in
their glitzy promotional materials or the bluster of their public
relations professionals. You'd figure out that their "exceptional"
or "award winning" cleaning - minus the fancy packaging - is no
different from the bang and hang cleaning offered by any other
average cleaner across the street or across town. And, you'd
understand that you may not be getting the quality you thought you
were paying for.
True quality cleaners, on the other hand, have nothing to hide.
Quite the contrary. They believe that the more you understand about
their processes and craftsmanship the better. So they distribute
fact sheets, white papers and ebooks. They write articles. They
provide content heavy websites. They conduct educational seminars
for clients, retail store employees and custom clothiers. They
invite you to tour their facility so that you can learn as much as
possible - or as much as you'd ever want to know - about their
processes and craftsmanship. Before you turn over your fine
garments to them.
I'm sorry to strip drycleaners of their security blanket, but
there, I've said it and I'm not sorry.
How can I help you?
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