We provide extraordinary care for fine
garments & household textiles
The year was 1988. I was living in New York City
and I had just picked up my favorite navy pin striped suit from
Prior to dropping off this suit, the fabric had a butter soft
texture one would have expected of a wool woven by one of England's
finest mills. And the collar, lapels, shoulders and silhouette had
that distinctive Savile Row tailored look.
Only now it had been reduced to a rag.
The fabric felt like cardboard. The suit exhibited shine, flap,
button and seam impressions, wrinkled linings, a rippled collar and
hard pressed lapels. It looked like the internal construction of
the shoulder, lapels and collar had distorted. And the smell? Don't
So began my quest to find a true quality cleaner.
The search proved to be unsuccessful. And led to the realization
that true quality at the vast majority of cleaners was
non-existent. And that true quality at the so-called "better
cleaners" -- the one's that "dressed up" their product with
logo-printed tissue and poly, and with wood/chrome hangers -- was
still only slightly above average. At best.
My failure to locate a
true quality cleaner led me to pose the obvious question: why can't
cleaners produce a garment that is cleaned, finished, inspected and
packaged with extraordinary care?
After extensive research, my conclusions were quite simple
And so it was that an idea -- and a company -- was born.
When you start something, you dare to believe it can work. What
you can't understand or predict is just how it's all going to
happen, and who's going to help you.
As with most business endeavors, the early years were
characterized by trial and error. Nonetheless, the vision inspired
us, and, most importantly, attracted like-minded craftspeople who
saw something noble and rewarding in a simple, yet profound idea:
No compromises. No shortcuts. Just extraordinary care for fine
garments and household textiles.
In the words of the late Paul Harvey, "Now you know the rest of
How can I help you?
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