We provide extraordinary care for fine
garments & household textiles
many of my posts, I try to draw sharp distinctions between true
quality cleaners and ordinary cleaners:
Yesterday I stumbled upon one of
old posts ("The lesson from two lemonade
stands") that perfectly
illustrates my point.
This is how Godin (slightly edited by me) describes the two
lemonade stands ...
"The first stand is run by two
kids. They use Countrytime lemonade, paper cups and a bridge table.
It's a decent lemonade stand, one in the long tradition of standard
The other stand is different. When
you pull up, the teenager reaches into a pail filled with ice and
lemons. She pulls out a lemon. Slices it. Then she squeezes it with
a little hand juicer.
The whole time that's she's
squeezing, she's also talking to you, sharing her insights (and
yes, her joy) about the power of lemonade to change your day. She's
in no real hurry. Lemonade doesn't hurry, she says. It gets made
the right way or not at all. Then she urges you to take a bit less
sugar, because it tastes better that way.
While you're talking, a dozen
people who might have become customers drive on by because it
appears to take too long. A few people pull over and wait in line
Visualize, for a moment, the difference between these two
lemonade stands and their aproach to lemonade. Now you're on the
way to understanding the difference between a true quality cleaner
and an ordinary cleaner.
How can I help you?
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