We provide extraordinary care for fine
garments & household textiles
Your cleaner tells you that they're a true quality
cleaner. Yet they offer two different levels of service --
generically dubbed their "basic" and "premium" service.
How do you spell CONTRADICTION?
Here's some background ...
Some cleaners purport to offer a "premium service" (often
accompanied by a special name such as their sterling, gold,
platinum, diamond or artisan service). Pressed for details, they'll
tell you that their premium service is their "extra care service,"
where your garments, particularly your designer and couture
garments, are "pressed by their best presser, inspected by hand,
hung on wood and chrome hangers, and stuffed with logo printed
Can it help? Possibly. But not likely.
The real question you should ask yourself is this: is their
acidic, logo printed tissue paper (not recommended), the
non-contoured non-supportive wood hangers (not recommended) and the
plastic or chrome hangers with impression-forming quarter inch
metal clips (not recommended) worth the premium price?
Because, in many cases, that's probably the only difference
between their basic and their premium service. In other
words, apart from the packaging, the true difference between your
cleaner's basic and premium service is zero.
Let's put this in
perspective: Think back to the last time you sat down in a fine
steak restaurant, such as Morton's® or Ruth's Chris® and your
server asked you whether you wanted their basic or premium steak?
Did they also ask you whether you wanted your basic or premium
steak just tossed on a grill or prepared to their exacting
big question to ask yourself is this: Is it possible for Denny's®
or Village Inn® to consistently deliver a steak of Morton's® or
Ruth's Chris® quality just because their steak is prepared by their
"best" short order cook? Is it possible for a Supercuts® or Great
Clips® to consistently deliver styling of Vidal Sassoon's® or
Rolf's® quality just because their cut is executed by their "best"
Don't think so.
Is it possible for the same fields, farming techniques,
fertilizers, pesticides and equipment that routinely produces
non-organic fruits and vegetables to also produce organic fruits
Is it possible for the same procedures, processes, skills,
equipment and facilities that routinely produces ordinary, bang and
hang cleaning to also produce true quality cleaning?
Here's my take. You can't do both at the same time. The client
who came in for extraordinary isn't going to accept ordinary. And
vice versa. Which is why a true quality cleaner would never offer
two levels of care. A true quality cleaner offers one level of
care. Extraordinary care.
How can I help you?
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