True Quality CleaningStraight talk about caring for fine garments & household textiles from an expert who calls it like it is. In plain English.

Garment Care, Green Care or both?

We love our customersThe drycleaning industry produces a quality of product that's mediocre at best (there, I said it and I'm not sorry for saying it).

For years, industry experts, industry consultants and national industry associations have been banging the drum of product quality. They've exhorted (no, actually they've begged) cleaners to refocus on quality of product and the critical ingredients that comprise quality of product -- skills, processes, craftsmanship, equipment and facilities.

All to little or no effect.

So how did the industry land in this cesspool of mediocrity?

Because cleaners drifted away from quality of product (a truly difficult undertaking) and focused instead on other differentiating factors (a much easier undertaking).

First it was service -- same day service, next day service, smiley-face service, have-a-nice-day service, etc.

Next it was conveniences -- 3 day pickup and delivery, 24/7 drop off, 24/7 order retrieval, credit and debit cards, house accounts, etc.

Then came image and glitz -- granite countertops, recessed lighting, glossy fashion posters, coffee bars, aromatic candles, cool jazz, etc.

There's just one problem: as more and more cleaners ramped up their service, conveniences, and image and glitz, many found that these attributes ceased to be differentiating factors.

So now they're trumpeting green -- everything from their drycleaning solvents and fluids (synthetic petroleum, siloxane, liquid carbon dioxide, hybrid glycol ether/liquid carbon dioxide and/or wetcleaning), their responsible waste handling, their natural gas fired boilers, their plant maintenance program, their insulated steam pipes, their mercury free fluorescent bulbs, their duel flush toilets, and their cardboard and plastic recycling program to their biodiesel fueled delivery vans, their biodegradable poly, their hanger recycling program, their energy efficient printers and fax machines, and their reusable garment bags.

Fact is, for many cleaners it doesn't even matter whether there's any truth to their green claims. Just saying you're green is all that counts.

After all, you can experience the service, you can take advantage of the conveniences, and you can see, hear and smell the image and the glitz. But apart from reusable garment bags you'll never know the truth about their green claims.

For example, in the metro Phoenix area market we've got a "Green Cleaners" that drycleans in perchloroethylene (aka perc). We've even got an "Organic Cleaners" (aka OrganiCare Fine Garment Care Centers aka OrganiCare Fine Drycleaning and Laundry) that drycleans in synthetic petroleum at one location and perc at a second location. That's right. A "Green Cleaners" and an "Organic Cleaners" that dryclean in perc -- the very same solvent that they decry as a potential human "cancer causing carcinogen" as well as a groundwater and air pollutant.

This is much more than just greenwashing. It's a fraud on the public.

Here's the take home ...

The greening of the drycleaning industry is admirable. But, as usual, the thing that's all the rage is being oversold and over hyped. What's more, it deflects attention away from the only matter that really counts: true quality cleaning.

Of course, it doesn't have to be an either or situation. You can have both. You can be a true quality cleaner and  be green. RAVE FabriCARE is a case in point.

How can I help you?

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