True Quality CleaningStraight talk about caring for fine garments & household textiles from an expert who calls it like it is. In plain English.

It's summer. Time to bring out the whites!

Whites for memorial dayMemorial Day has finally arrived. The official start of the summer. Time to bring out those white cottons and linens from their winter hibernation. But you're anxious. Your drycleaned whites look dingy and gray.

In this regard, I'm referring to your white garments that have, indeed, been drycleaned as recommended by the care label. I'm not referring to your "dryclean only" garments that have been WASHED or wetcleaned (and not drycleaned as recommended by the care label). Nor am I referring to your "machine washable" garments that have been WASHED (and not drycleaned as you specifically requested).

Ever wondered why your whites turn dingy or gray?

Here's why...

Fiji waterGarments and household textiles should always be cleaned in drycleaning fluid that's both continuously purified and continuously filtered. Every single drop. This way your garments and household textiles are cleaned in drycleaning solvent or fluid that's absolutely crystal clear. As clear as bottled mountain spring water.

Continuous purification is much like boiling your tap water at home to obtain pure water; continuous filtration is much like filtering your tap water to remove any additional impurities.

Fact is, crystal clear, freshly purified and filtered drycleaning fluid is your only guarantee against dingy and grayish whites; dull and faded colors; and that all-to-familiar "drycleaning solvent smell."

Unfortunately, very few ordinary cleaners both continuously purify every single drop of their drycleaning solvent or fluid before and after each load, and continuously filter every single drop of their drycleaning solvent or fluid during each load.

Keeping whites white--test tubesSo soluble impurities, such as bacteria, residual dyes, food fats and body oils, accumulate in the drycleaning solvent or fluid. And insoluble impurities, such as sand, skin flakes and hair, float around in the drycleaning solvent or fluid.

These soluble impurities are then absorbed by the fibers of your garments and household textiles during the drycleaning "wash" cycle. In particular, natural fibers, such as silk, wool, linen and cotton, absorb these impurities like a sponge absorbs liquid.

Instead of your cleaner both continuously purifying and continuously filtering his drycleaning solvent or fluid, your garments and household textiles are functioning as your cleaner's "cleaning filter."

In effect, your garments and household textiles are being cleaned in "dirty drycleaning solvent." It's just like washing your clothes at home and reusing the same dirty water over and over again.

Cringe at your leisure.

How can I help you?


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