Memorial Day has finally arrived. The official
start of the summer. Time to bring out those white cottons and
linens from their winter hibernation. But you're anxious. Your
drycleaned whites look dingy and gray.
In this regard, I'm referring to your white garments that have,
indeed, been drycleaned as recommended by the care label. I'm not
referring to your "dryclean only" garments that have been WASHED or
wetcleaned (and not drycleaned as recommended by the care label).
Nor am I referring to your "machine washable" garments that have
been WASHED (and not drycleaned as you specifically requested).
Ever wondered why your whites turn dingy or gray?
Here's why...
Garments
and household textiles should always be cleaned in drycleaning
fluid that's both continuously purified and
continuously filtered. Every single drop. This way your garments
and household textiles are cleaned in drycleaning solvent or fluid
that's absolutely crystal clear. As clear as bottled mountain
spring water.
Continuous purification is much like boiling your tap water at
home to obtain pure water; continuous filtration is much like
filtering your tap water to remove any additional impurities.
Fact is, crystal clear, freshly purified and filtered
drycleaning fluid is your only guarantee against dingy and grayish
whites; dull and faded colors; and that all-to-familiar
"drycleaning solvent smell."
Unfortunately, very few ordinary cleaners both continuously
purify every single drop of their drycleaning solvent or fluid
before and after each load, and continuously filter every single
drop of their drycleaning solvent or fluid during each load.
So soluble impurities, such as bacteria, residual
dyes, food fats and body oils, accumulate in the drycleaning
solvent or fluid. And insoluble impurities, such as sand, skin
flakes and hair, float around in the drycleaning solvent or
fluid.
These soluble impurities are then absorbed by the fibers of your
garments and household textiles during the drycleaning "wash"
cycle. In particular, natural fibers, such as silk, wool, linen and
cotton, absorb these impurities like a sponge absorbs liquid.
Instead of your cleaner both continuously purifying and
continuously filtering his drycleaning solvent or fluid, your
garments and household textiles are functioning as your cleaner's
"cleaning filter."
In effect, your garments and household textiles are being
cleaned in "dirty drycleaning solvent." It's just like washing your
clothes at home and reusing the same dirty water over and over
again.
Cringe at your leisure.
How can I help you?