We provide extraordinary care for fine
garments & household textiles
Ordinary cleaners love promotions: Coupons,
discounts, specials and deals. It's what they have to do to get a
new customer in the door to replace the one that just quit. After
all, what do ordinary cleaners have to offer besides cheap
The problem for ordinary cleaners that climb on the promotions
treadmill is that it's almost impossible to get off: their
promotions generate piles of clothes, employees struggle to get the
work out, product quality (that's normally mediocre at
best) tanks, existing customers defect in frustration, and the
"new" customers never return (actually, they've already moved on to
the next cleaner offering a promotion).
So they're forced into another promotion. And the downward
Clearly, spending money on promoting a poor to mediocre product
doesn't work. Ordinary cleaners would be far better off if they
spent the money improving the quality of their product. And that
means acquiring the right mix of equipment, recruiting technically
skilled technicians, changing their cleaning processes, moving from
machine pressing to hand pressing, upgrading their inspection and
bagging functions, and eliminating (yes, eliminating) same and next
day service and three day pickup and delivery service.
My advice to ordinary cleaners? Stop promoting low prices and
start investing in the quality of your product.
Yes, I know. I'm whistling in the wind. Life's a breeze when
you're an ordinary cleaner.
How can I help you?
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