We provide extraordinary care for fine
garments & household textiles
Ordinary cleaners are a strange breed. They're
quite content to produce a product that's mediocre. They call it
good enough. And they justify good enough by rationalizing that
their customers won't pay for true quality cleaning.
I can think of a number of reasons why ordinary cleaners settle
for good enough ...
Good enough is risk free
Good enough is the largest segment of the market, the vast
middle ground between the discount cleaner at the low end and the
true quality cleaner at the high end.
Good enough doesn't require a high investment in skills,
processes, equipment and facilities. You don't have to worry about
who does what and how. Almost every position is
There's little risk in good enough. (Except in a recessionary
environment where the vast middle market tends to trade down to
discount cleaners, delay their cleaning altogether, or consign
their cleaning to the home washer).
Ordinary cleaners couldn't handle the risk of true quality
cleaning. So they settle for good enough.
Good enough is comfortable
Good enough doesn't obligate you to exercise a high degree of
care or to concern yourself with the hundreds of details that
constitutes true quality cleaning. All you need to focus on is
pushing the garments through the system and out the door.
Good enough doesn't require you to constantly raise the bar on
everything you do. Good enough doesn't require that you stand for
something and open yourself up for criticism. All you need to worry
about is pushing the garments through the system and out the
Ordinary cleaners couldn't handle the daily stress of true
quality cleaning. So they settle for good enough.
Good enough is stable
Good enough doesn't require that you turn your back on the vast
majority of your existing customers and build a new customer base
consisting of clients who demand and respect true quality cleaning.
Good enough doesn't require that you forego any and all income
while you transform your cleaner from an ordinary cleaner to a true
Starting over is daunting.
Ordinary cleaners couldn't handle the commitment required to
move from ordinary to extraordinary. So they settle for good
Good enough is standards free
Good enough doesn't require the consistent adherence to high
Good enough moves the responsibility for quality standards from
the owner/manager to the employees. In many cleaners, the employees
set the "quality standards" by default because the owner/manager
either doesn't know (possibly) or doesn't care (that's my bet).
Ordinary cleaners couldn't be bothered with high quality
standards. So they settle for good enough.
Is your cleaner satisfied with just good enough? Are you
satisfied with just good enough?
How can I help you?
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