True Quality CleaningStraight talk about caring for fine garments & household textiles from an expert who calls it like it is. In plain English.

Settling for good enough

Settling for good enoughOrdinary cleaners are a strange breed. They're quite content to produce a product that's mediocre. They call it good enough. And they justify good enough by rationalizing that their customers won't pay for true quality cleaning.

I can think of a number of reasons why ordinary cleaners settle for good enough ...

Good enough is risk free

Good enough is the largest segment of the market, the vast middle ground between the discount cleaner at the low end and the true quality cleaner at the high end.

Good enough doesn't require a high investment in skills, processes, equipment and facilities. You don't have to worry about who does what and how. Almost every position is interchangeable.

There's little risk in good enough. (Except in a recessionary environment where the vast middle market tends to trade down to discount cleaners, delay their cleaning altogether, or consign their cleaning to the home washer).

Ordinary cleaners couldn't handle the risk of true quality cleaning. So they settle for good enough.

Good enough is comfortable

Good enough doesn't obligate you to exercise a high degree of care or to concern yourself with the hundreds of details that constitutes true quality cleaning. All you need to focus on is pushing the garments through the system and out the door.

Good enough doesn't require you to constantly raise the bar on everything you do. Good enough doesn't require that you stand for something and open yourself up for criticism. All you need to worry about is pushing the garments through the system and out the door.

Ordinary cleaners couldn't handle the daily stress of true quality cleaning. So they settle for good enough.

Good enough is stable

Good enough doesn't require that you turn your back on the vast majority of your existing customers and build a new customer base consisting of clients who demand and respect true quality cleaning. Good enough doesn't require that you forego any and all income while you transform your cleaner from an ordinary cleaner to a true quality cleaner.

Starting over is daunting.

Ordinary cleaners couldn't handle the commitment required to move from ordinary to extraordinary. So they settle for good enough.

Good enough is standards free

Good enough doesn't require the consistent adherence to high quality standards.

Good enough moves the responsibility for quality standards from the owner/manager to the employees. In many cleaners, the employees set the "quality standards" by default because the owner/manager either doesn't know (possibly) or doesn't care (that's my bet).

Ordinary cleaners couldn't be bothered with high quality standards. So they settle for good enough.

Is your cleaner satisfied with just good enough? Are you satisfied with just good enough?

How can I help you?


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