We provide extraordinary care for fine
garments & household textiles
One of my previous posts ("
We're just as good as") struck a nerve amongst readers of this
If you recall, the post concerned a client who took some
garments to a cleaner and who was assured that, yes indeed, they
produced true quality cleaning. Truth is, the work proved to be no
better than any other above average ordinary cleaner.
One reader reminded me of an old Boar's Head brand radio
commercial. The commercial asked loyal Boar's Head brand customers
for their help defending the Boar's Head brand against deli owners
who display the Boar's Head brand and who substitute cheap deli
meat when actually making your sandwich.
I'm sure the folks at Boar's Head were furious when they heard
that deli owners were misrepresenting their brand. But what could
they do? Call out the deli owners? Police all deli's across the
No. Instead they crafted a novel strategy: they called on their
army of loyal Boar's Head customers to help them defend their
That strategy got me thinking: Why not ask RAVE FabriCARE's
our nationwide-clean-by-mail clients, for their help defending
the integrity of our brand against those ordinary cleaners who tell
their customers "we're just as good as RAVE." After all, there's a
parallel between those misrepresenting the Boar's Head brand
(calling their meat Boar's Head but delivering cheap deli meat))
and those misrepresenting the RAVE FabriCARE brand (calling their
cleaning true quality cleaning but delivering ordinary, bang and
hang cleaning in a fancy package).
So next time, you hear a cleaner utter the words "we're just as
good as RAVE", or when your personal shopper tells you "SoAndSo
Cleaners is just as good as RAVE," please contact me. I'd love to
hear the details.
How can I help you?
Print, share or save this blog post
Subscribe to our rss feed.
Copyright 2009, Rave Fabricare. All Rights ReservedInternet Marketing Agency