True Quality CleaningStraight talk about caring for fine garments & household textiles from an expert who calls it like it is. In plain English.

Dry cleaning gobbledygook: we "deliver the quality our customers demand"

Gobbledygook TPWhat utter nonsense!

Who sets the dry cleaning quality standards and the shirt laundry quality standards at your plant, Mr. Cleaner?

The once-a-week customer who wants his garments back the same day? The once-a-month customer who drops off her cleaning with the comment that she'll be back in two weeks? The once-a-year customer who needs his shirt, tie and suit "cleaned and pressed" for an upcoming event?

What about the price sensitive customer who wants to know the price of every garment before he leaves your plant? Or the quality oriented customer who meticulously details her requirements for every garment she drops off?

And what about the customer whose garments were purchased at The Mens Wearhouse and Jos. A. Banks? Or the customer whose wardrobe features brands from upscale department stores, clothing boutiques and custom clothiers?

No, Mr. Cleaner, your customers don't set the product quality standards. You do.

After all, how can you staff your plant with the right mix of technical skills if you haven't set the product quality standards? How can you equip your plant with the right mix of equipment if you haven't set the product quality standards? How can you clean, finish (aka press), inspect, repair and package your customers' garments and household textiles if you haven't set the product quality standards?

How can you establish a pricing structure if you haven't set the product quality standards? How can you market your services if you haven't set the product quality standards?

I could go on and on but I won't.

No, Mr. Cleaner, your customers don't set the product quality standards. You do.

Lewis & Wayne, one of London's premier cleaners, has a great slogan: We Clean To A Standard. Not To A Price.

True quality cleaners clean to a standard, not to a price. Ordinary cleaners clean to a price, not to a standard. Ordinary cleaners that say that they clean to a standard are being disingenuous. Actually, it's more than that. It's complete bs.

How can I help you?


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