We provide extraordinary care for fine
garments & household textiles
What utter nonsense!
Who sets the
dry cleaning quality standards and the
shirt laundry quality standards at your plant, Mr. Cleaner?
The once-a-week customer who wants his garments back the same
day? The once-a-month customer who drops off her cleaning with the
comment that she'll be back in two weeks? The once-a-year customer
who needs his shirt, tie and suit "cleaned and pressed" for an
What about the price sensitive customer who wants to know the
price of every garment before he leaves your plant? Or the quality
oriented customer who meticulously details her requirements for
every garment she drops off?
And what about the customer whose garments were purchased at The
Mens Wearhouse and Jos. A. Banks? Or the customer whose wardrobe
features brands from upscale department stores, clothing boutiques
and custom clothiers?
No, Mr. Cleaner, your customers don't set the product quality
standards. You do.
After all, how can you staff your plant with the right mix of
technical skills if you haven't set the product
quality standards? How can you equip your plant with the right mix
of equipment if you haven't set the product
quality standards? How can you clean, finish (aka press), inspect,
repair and package your customers' garments and household textiles
if you haven't set the product quality
How can you establish a pricing structure if you haven't set the
product quality standards? How can you market your services if you
haven't set the product quality standards?
I could go on and on but I won't.
& Wayne, one of London's premier cleaners, has a great
slogan: We Clean To A Standard. Not To A
True quality cleaners clean to a standard, not to a price.
Ordinary cleaners clean to a price, not to a standard. Ordinary
cleaners that say that they clean to a standard are being
disingenuous. Actually, it's more than that. It's complete bs.
How can I help you?
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