We provide extraordinary care for fine
garments & household textiles
There's a business truism
that goes something like this: if you want people to like you,
first decide who needs to hate you.
Ordinary cleaners want everyone to like them. So they
attempt to serve all constituencies: the once-a-week customer, the
once-a-month customer and the once-a-year customer; the price
sensitive customer, the good enough customer and the high quality
demanding customer; the customer with the minimal, moderate or high
investment in their wardrobe.
And in order to serve as many constituencies as possible they
offer same day and next day service and 3 day pickup and delivery.
Some even offer a two tier pricing structure, generically dubbed
their "basic" and "premium" service: basic for your regular
garments" and premium for your "fancier" garments. As if there was
any real quality differences between the two services in
the first instance (see my previous post,
The myth of two levels of dry cleaning and shirt laundry
True quality cleaners, on the other hand, cater to clients who
know exactly what they want:
true quality dry cleaning and
true quality shirt laundry.
If you appreciate and respect the work I do, that's great.
Welcome to RAVE FabriCARE.
If you believe that the work I do is too technical, too
detailed, too labor intensive, too time consuming and too
expensive, that's ok. I won't compromise my standards just to serve
you. After all, why should I when there are over 26,000 ordinary
cleaners in the USA (and over 400 in the metro Phoenix area) eager
to "meet your needs" - quickly and cheaply - with bang and hang
How can I help you?
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