True Quality CleaningStraight talk about caring for fine garments & household textiles from an expert who calls it like it is. In plain English.

Dry cleaning gobbledygook: "we deliver top quality at a competitive price"

QuestionsIs there's a strong correlation between the quality of the product your cleaner delivers and the price they charge for that product?

You bet there is.

So if your cleaner that tells you that they can consistently deliver a high quality garment at a low or competitive price they're being disingenuous. Many (myself included) would call it lying.

Just like any other service, there are poor quality cleaners that charge a low price; average quality cleaners that charge an average price; and true quality cleaners that charge a high price.

The problem for you, as a consumer of cleaning services, is that it's sometimes difficult to assess whether you're paying an average price for a poor quality product or a high price for a product that's merely average.

That's why it's important to investigate your cleaner's position on the quality-price spectrum.

RAVE FabriCARE, for example, is not a "competitively priced" or "value-priced" cleaner. We do not offer discounts, specials, coupons or deals. We don't offer a two tier pricing system, one price for your "regular" garments and one price for your "fancier" garments.

At RAVE FabriCARE, we deliver extraordinary care for fine garments and household textiles. And we price our services accordingly.

As the leader in quality care for fine garments and household textiles in Arizona for over 20 years, our prices are set at a level which affords us the opportunity to concentrate solely on the quality of our work.

Badger Cleaners signBy contrast, the focus of the vast majority of ordinary cleaners can be summed up in two words: quantity and speed. Essentially, this means pushing more and more garments (quantity) faster and faster (speed) through their "production system". They're in by 9:00 and out by 5:00; picked up on day 1 and delivered on day 3.

At ordinary cleaners, production efficiency is the holy grail of their entire operation.

Of course, no ordinary cleaner will admit to this. Every cleaner will tell you that they produce "top quality at a competitive price" or "exceptional quality at a fair price". But given their consistently lower price structure it's clear that, despite their insistent claims to the contrary, the long-term economic viability of their enterprise depends on quantity and speed. Not quality of work.

Which is fine if you're manufacturing standardized widgets. But absolute heresy when you've been entrusted with the custom cleaning and finishing of a client's fine garments and household textiles.

It's for this reason that we always tell our clients that while it's important to know what you're paying, it's even more important to know what you're paying FOR - as defined by the "ins" and "outs" and "hows" and "whys" of the processes and craftsmanship that produced the product.

This begs the question: if you don't have detailed, written information about your cleaner's processes, craftsmanship and product quality standards, how do you know what you're paying for?

At RAVE FabriCARE, setting prices is the easy part. Consistently delivering on our commitment to extraordinary care -- every item, every order -- now that's the complicated part. And that's the difference between true quality cleaning and ordinary cleaning.

How can I help you?


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