We provide extraordinary care for fine
garments & household textiles
Is there's a
strong correlation between the quality of
the product your cleaner delivers and the price
they charge for that product?
You bet there is.
So if your cleaner that tells you that they can
consistently deliver a high quality garment at a
low or competitive price they're being disingenuous. Many (myself
included) would call it lying.
Just like any other service, there are poor quality cleaners
that charge a low price; average quality cleaners that charge an
average price; and true quality cleaners that charge a high
The problem for you, as a consumer of cleaning services, is that
it's sometimes difficult to assess whether you're paying an average
price for a poor quality product or a high price for a product
that's merely average.
That's why it's important to investigate your cleaner's position
on the quality-price spectrum.
RAVE FabriCARE, for example, is not a "competitively priced" or
"value-priced" cleaner. We do not offer discounts, specials,
coupons or deals. We don't offer a
two tier pricing system, one price for your "regular" garments
and one price for your "fancier" garments.
At RAVE FabriCARE, we deliver extraordinary care for fine
garments and household textiles. And we price our services
As the leader in quality care for fine garments and household
textiles in Arizona for over 20 years, our prices are set at a
level which affords us the opportunity to concentrate
solely on the quality of our work.
By contrast, the focus of the vast majority of
ordinary cleaners can be summed up in two words: quantity
and speed. Essentially, this means pushing more and
more garments (quantity) faster and faster (speed)
through their "production system". They're in by 9:00 and out by
5:00; picked up on day 1 and delivered on day 3.
At ordinary cleaners, production efficiency is the holy grail of
their entire operation.
Of course, no ordinary cleaner will admit to this. Every cleaner
will tell you that they produce "top quality at a competitive
price" or "exceptional quality at a fair price". But given their
consistently lower price structure it's clear that, despite their
insistent claims to the contrary, the long-term economic
viability of their enterprise depends on quantity and speed. Not
quality of work.
Which is fine if you're manufacturing
standardized widgets. But absolute heresy when
you've been entrusted with the custom cleaning and finishing of a
client's fine garments and household textiles.
It's for this reason that we always tell our clients that while
it's important to know what you're paying, it's
even more important to know what you're paying FOR
- as defined by the "ins" and "outs" and "hows" and "whys" of the
processes and craftsmanship that produced the product.
This begs the question: if you don't have detailed, written
information about your cleaner's processes, craftsmanship and
product quality standards, how do you know what you're paying
At RAVE FabriCARE, setting prices is the easy
part. Consistently delivering on our commitment to
extraordinary care -- every item, every order -- now that's
the complicated part. And that's the difference between
true quality cleaning and ordinary cleaning.
How can I help you?
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