Your
cleaner has assured you that they're a true quality drycleaner.
They've also told you that they routinely provide "great
cleaning, fabulous service and quick turnaround."
How do you spell CONTRADICTION?
I get asked many questions at RAVE FabriCARE. Many of those
questions involve turnaround time ....
Why can't I drop off your cleaning on a Monday by 9:00 and pick
it up that same day at 5:00? Or at the latest by 5:00 on the
following day? Why can't you pick up my cleaning on day 1 (say a
Monday) and deliver it on day 3 (say a Thursday)? And pick up my
cleaning on day 1 (say a Thursday) and deliver on day 4 (say a
Monday)?
My stock answer is that I don't - and won't - produce what
drycleaning industry experts call "bang and hang cleaning" or
"ordinary cleaning."
You see, bang and hang cleaning or ordinary cleaning essentially
involves tossing your cleaning into a machine, banging it out on a
press, stuffing it in a bag, and cramming it onto a conveyor or
shuttling it out the door. Believe it or not, this is
standard operating procedure at the vast majority
of ordinary cleaners, including those offering pickup and delivery
service.
If you don't believe this
scenario, examine, for example, what happens to your cleaning
that's picked up on a Thursday and delivered on a Monday by
ordinary cleaners.
In all probability, those articles are "tagged" on Thursday
evening or Friday morning. "Cleaned", "pressed" and "bagged" on
Friday. This way they're "right and ready" to be delivered on
Monday. (The same principle applies to cleaning picked up on a
Friday and delivered on a Tuesday.)
Just think about that for a second. That's nothing less than
same day, or at the very best, next day
service!
Given this scenario, would you knowingly subject your fine
garments - especially your bespoke, made-to-measure, designer, high
fashion, specialty and couture garments - to same day or next day
service cleaning?
Of course not!
So here's my dilemma: I can either focus all our resources on
consistently producing the finest cleaning in Arizona, or I can
deliver the same bang and hang cleaning offered by over 400
ordinary cleaners in the metro Phoenix area.
In a hectic world of same day and next day service and 3 day
pickup and delivery service, you can take comfort in the
fact that a true quality cleaner takes the time to do it
right. Because when it comes to caring for your fine
garments and household textiles, faster isn't better. Never
has been. Never will be.
How can I help you?