I'll
admit it. I have no interest in basketball. But I've always been
intrigued by Dennis Rodman's cultural transformation from zero to
hero. And the formula? If you don't have the personality, dye your
hair different colors and acquire more piercings and tattoos than a
performer at a freak show.
Ordinary cleaners are just like Dennis Rodman. Many have tried
to reinvent themselves - literally overnight - by wrapping
themselves in
service, conveniences, style and image and greenness. In other
words, by focusing on everything other than the quality of their
product.
And why do they wrap themselves in service, conveniences, style
and image, and greenness? All in the hope that you'll be so
distracted by these non-quality issues that you won't focus on the
one thing that really counts: the quality of their cleaning.
For all the dyed hair, piercings and tattoos, Dennis Rodman
still has no personality. For all their service, conveniences,
style and image, and greenness, ordinary cleaners still produce a
poor to mediocre quality product.
So next time you visit an ordinary cleaner focus first on the
quality of product, and only then on the service, conveniences,
style and image, and greenness. After all, if the quality of
product is poor to mediocre, all the service, conveniences, image
and style and greenness in the world doesn't amount to a hill of
beans (or an earful of piercings or an armful of tattoos).
How can I help you?