I hear this complaint quite often: even my light
starched shirts feel stiff. Why?
The answer typically boils down to the cost savings associated
with synthetic vs. natural starch.
You see, there are basically 2 types of starch -- synthetic and
natural.
Most ordinary cleaners starch their shirts with a cheap
synthetic glue (it's poly vinyl chloride commonly known as PVC).
Synthetic starch adheres to your shirt's fibers like a coat of
paint. Every time your shirts are starched another "coat" is added.
The build-up continues in this fashion because synthetic starch
does not dissolve easily when it comes into contact with water in
the washer wheel.
At RAVE FabriCARE, we only use the finest, natural wheat starch
which dissolves immediately on contact with water during each
laundering.
One more thing about synthetic starch. The continuous build-up
on each starching also abrades the fibers of your shirts rather
quickly.
That's because, instead of "collapsing" when it comes into
contact with water in the washer wheel, the shirt maintains its
rigidity. It's just like throwing a small piece of plywood into the
washer wheel and tumbling that piece of wood for 20 plus
minutes.
Walk down the detergent isle of your local supermarket and
you'll find a bottle of synthetic liquid starch, such as
Faultless®. That's very similar to the synthetic starch your
ordinary cleaner is using.
How can I help you?