Ask Andy About Clothes, the world's largest
discussion forum devoted to fine men's (and ladies) garments and
accessories, has just published a new tutorial entitled "Stu Bloom on Professional Garment Care" .
In this tutorial, I discuss the state of ordinary dry cleaning
generally and identify seven key points to consider before you
entrust your fine garments to an ordinary cleaner.
1. There are no "secrets" or "secret processes" in garment
care.
2. Talk is cheap. Execution is time consuming and extremely
difficult.
3. Educating the client and answering questions is the
price paid for your custom.
4. True quality is about the combination of hundreds of
details.
5. True quality can't be delivered in a day or two (or even
three).
6. True quality is not inexpensive.
7. Myths, misrepresentations, distortions and, even,
outright lies are common.
Remember that fine garments are valuable assets as well as
beautiful works of art. To keep those garments looking, feeling and
smelling great and lasting much, much longer you'll need to locate
a skilled cleaner. And to successfully do that, you'll need to ask
questions. Insist on straight answers. And invest some time
assessing the "truthfulness" of those responses.
How can I help you?