You've seen the dry cleaner's guarantee: "if we
neglect to replace a missing or cracked button, we'll clean 3
shirts for free."
Or the one that says that the dry cleaner "guarantees that all
the buttons on your shirts will be returned to you in the same
condition they were received (italics added), or we'll launder
5 shirts for you at no charge."
Here's my question: what's the value of an intact button
guarantee if the shirt is laundered in boiling water with caustic,
industrial grade detergents, starched with synthetic glue, and then
machine pressed at the rate of 40 to 50 per hour? What's the value
of an intact button guarantee if a discriminating client would
reject the shirt as unwearable.
At ordinary cleaners, an intact button guarantee is a
competitive advantage. At a true quality cleaner, a complete
set of matching buttons is just one standard amongst many
shirt laundry quality standards.
How can I help you?