We provide extraordinary care for fine
garments & household textiles
You pride yourself on your
appearance. So you've invested time and money in a range of fine
shirts. You may even have a personal clothier who tailors your
shirts to your specific measurements. Of course, you want those
shirts to look, feel and smell great. And last much longer.
Like most, you'll probably turn to a "professional shirt
laundry" for help.
And what happens there?
They take 50 to 60 "laundry" shirts. Scrub the collars and cuffs
with a hard-bristled brush. Sort them into two loads: "lights" and
"darks". Then subdivide each load into "starch" and "no starch".
Next, stuff a load into a 60 lb. shirt washer, adding hot (even
boiling) water, harsh caustic industrial grade detergents and
bleach. Starch with cheap synthetic glue. Remove the damp shirts
from the washer and run them through a series of pressing machines
that have all the subtlety and precision of a sledgehammer. At a
rate of 40 to 50 shirts (or more) per hour. Then, using a hand
iron, touch up the underarms (maybe) and crease the sleeves in an
attempt to conceal any evidence of machine pressing and pass them
off as a "hand finished" or "hand ironed" shirt. Finally, cram the
finished shirts into narrow poly bags so that they're returned
looking only slightly better than the day they were sent in or
dropped off. Or machine fold them for that desired "slept in"
So what are your shirt laundry rights? And what should you
expect from a shirt laundry?
And how can your shirt laundry achieve the results?
Unfortunately, fine garment care - true quality cleaning -
requires more than just a knowledge of loading and unloading a
shirt washer or dry clean machine, and banging those garments out
on a press. And more than just an assembly-line cleaning and
pressing operation where every garment is barcoded and treated as
interchangeable irrespective of original cost. Based on this
definition, I could teach any Hallmark Card store employee to be a
dry cleaner/presser in 2 weeks. (Sorry, I take that back. In 1
Truth is, fine garment care - true quality cleaning - requires
an extensive knowledge of and commitment to the art and science of
textiles, garment construction, cleaning and hand ironing; a
never-ending commitment to process improvement (no matter how
marginal); a stubbornness to reject labor saving technologies that
negatively impacts true quality; an unyielding commitment to invest
in true quality rather than extract every last penny out of the
cleaning, hand ironing and packaging process; a sense of pride in
one's work; a passion for perfection (to the extent that perfection
is achievable); the time necessary
to "do the job right;" and most importantly, a personal philosophy
that says that true quality has inherent meaning and value - for
the cleaner, his employees and his clients.
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