Bijan
Pakzad, aka Bijan, designer of jewelry, fragrances
and luxury men's wear, passed away over the weekend at the age of
67.
Clearly Bijan was a marketing genius, operating his flagship
Rodeo Drive store by appointment only, using his personal image and
lifestyle to represent the brand, and even attaching his name to
the lining of all his jackets (see the photos below).
Rather than apologize for his exceedingly high prices, he made
them a selling point, boasting in one advertisement that he sold
the costliest men's wear in the world.
Branding aside, Bijan's men's clothing is a tribute to his
attention to the most minute of details and to his eye for
identifying the most outstanding fabrics.
If you own Bijan or Bijan-like quality garments you can trust
RAVE FabriCARE for exceptional garment care. Whether you live in
the Phoenix area or anywhere in the USA,
Canada or Mexico.
Here are some photos of some Bijan bespoke garments recently
entrusted to our care:
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