We provide extraordinary care for fine
garments & household textiles
Dry cleaners can generally be divided into 4
Dry cleaners who target any one of these 4 categories know
exactly what they have to do to deliver on their quality
If you're a value cleaner, you have to extract every penny of
cost from your operations. That means a minimal investment in
skills, process and equipment. On the other hand, if you're an
extraordinary cleaner, you have to invest significant resources in
skills, process and equipment. As well as many years of time and
effort to get it right.
It's really quite simple. And quite complicated. All at the same
So it's rather amusing to see some pretender cleaners attempting
to position themselves as being all things to all people. They tell
you to bring them garments that you're really
fussy about, garments that you're less
fussy about, and garments that you're least
In effect, they're telling you "we can do it all".
Can McDonald's offer you a steak like Denny's? Can Denny's offer
you a steak like Lone Star? Can Lone Star offer you a steak like
Of course, they can't. The notion is absurd.
So how can a single dry cleaner profess to be a value cleaner,
an ordinary cleaner, a pretender cleaner and an extraordinary
cleaner, all at the same time?
Their employees get confused
about the quality of the product and quality of the service they
need to deliver. The clients get confused about the quality of the
product and quality of the service they're paying for. And the
management gets confused about how to allocate their limited
At RAVE FabriCARE, we'd never offer two or three different
levels of quality. Our commitment is crystal clear: extraordinary
care for fine garments and household textiles. So, there are no
compromises, no short cuts, no half measures and no trade offs. We
do it right or we won't do it at all.
It's a philosophy that's served us well for over 23 years. As a
What does your dry cleaner stand for? One thing or nothing at
How can I help you?
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