True Quality CleaningStraight talk about caring for fine garments & household textiles from an expert who calls it like it is. In plain English.

Does your dry cleaner stand for something?

Stand for somethingDry cleaners can generally be divided into 4 categories:

  • the value cleaners - poor quality at a discount price
  • the ordinary cleaners - barely acceptable quality at a moderate price
  • the pretender cleaners - better quality at a higher price
  • the extraordinary cleaners - finest quality at a high price.

Dry cleaners who target any one of these 4 categories know exactly what they have to do to deliver on their quality promise.

If you're a value cleaner, you have to extract every penny of cost from your operations. That means a minimal investment in skills, process and equipment. On the other hand, if you're an extraordinary cleaner, you have to invest significant resources in skills, process and equipment. As well as many years of time and effort to get it right.

It's really quite simple. And quite complicated. All at the same time.

So it's rather amusing to see some pretender cleaners attempting to position themselves as being all things to all people. They tell you to bring them garments that you're really fussy about, garments that you're less fussy about, and garments that you're least fussy about.

In effect, they're telling you "we can do it all".

Really?

Can McDonald's offer you a steak like Denny's? Can Denny's offer you a steak like Lone Star? Can Lone Star offer you a steak like Mortons?

Of course, they can't. The notion is absurd.

So how can a single dry cleaner profess to be a value cleaner, an ordinary cleaner, a pretender cleaner and an extraordinary cleaner, all at the same time?

Of course, they can't. The notion is absurd.

Their employees get confused about the quality of the product and quality of the service they need to deliver. The clients get confused about the quality of the product and quality of the service they're paying for. And the management gets confused about how to allocate their limited resources.

At RAVE FabriCARE, we'd never offer two or three different levels of quality. Our commitment is crystal clear: extraordinary care for fine garments and household textiles. So, there are no compromises, no short cuts, no half measures and no trade offs. We do it right or we won't do it at all.

It's a philosophy that's served us well for over 23 years. As a result ...

  • we're recognized as Arizona's true quality cleaner by more upscale department stores, clothing boutiques and custom clothiers than all other cleaners in Arizona combined, and
  • we're recognized as one of the nation's premier cleaners by more non-compensated, independent, authoritative third parties than all other cleaners in Arizona combined.

What does your dry cleaner stand for? One thing or nothing at all?

How can I help you?



 


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