We provide extraordinary care for fine
garments & household textiles
Cleaning, a pioneer in the development and licensing of
Siloxane dry cleaning technology, has just featured
RAVE FabriCARE in their Innovator Spotlight series.
Here is the text ...
Stu Bloom is not your average dry
cleaner. A native of South Africa, he did not start out in the dry
cleaning industry. As a businessman living in New York City, he
found himself frustrated with very few options to suit his dry
cleaning needs and give his garments the care he felt they
deserved. When it was time for Stu to move on from the concrete
jungle, he opted for the wide open spaces of Arizona where he
opened RAVE FabriCARE.
RAVE FabriCARE is focused on quality
of product. Stu puts it simply, "garment care is a craft and we
sell craftsmanship." The average turn-around time for a garment is
one week. Drawing on clients from all over the U.S., Canada and
Mexico, as well as around the world, Stu has an incredibly loyal
customer base that trusts only him with their fine garments. On top
of the standard services offered by most dry cleaners, RAVE
FabriCARE goes above and beyond by offering an array of
conveniences such as, Nationwide Clean By Mail, Vacation Packing
and House Moving.
Stu's marketing strategy is
different than most dry cleaners. He does not give out coupons of
any sort and advertises only once a year in a Phoenix society
magazine. He has made a point of forging relationships with
high-end retailers in his market area, such as BARNEYS NY, GUCCI,
ESCADA, LOUIS VUITTON, MAX MARA, NEIMAN MARCUS, NORDSTROM, SAKS
FIFTH AVENUE AND PRADA, as well as bespoke and custom tailors
around the U.S. These retailers rely on RAVE FabriCARE "to care for
inventory that has become soiled, and for customer-owned garments
that have been rejected as "uncleanable" or that have been
improperly cleaned and/or finished by other cleaners."
Stu feels that RAVE's success is due
to its single-minded focus on quality of product to the complete
exclusion of the strategies and tactics pursued by their
competition. There is a niche for fine garment care and Stu has
successfully tapped into that market.
One of Stu's newer specialties is
handbag and shoe cleaning and restoration. He has successfully
cleaned and restored designer handbags and shoes made by CHANEL,
BOTTEGA, ESCADA, FERRAGAMO, GUCCI, JIMMY CHOO, LOUIS VUITTON and
PRADA to name a few.
Stu's maintains a blog, True Quality
Cleaning, that has also gained a loyal fan base. The blog features
items that have been brought in or sent in and carefully restored
to look good as new. Blogging has proved to be a great way to
showcase the expertise and service available at RAVE FabriCARE.
In April 2013, RAVE FabriCARE will
celebrate its 25th anniversary.
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