True Quality CleaningStraight talk about caring for fine garments & household textiles from an expert who calls it like it is. In plain English.

Green Earth Cleaning features RAVE FabriCARE

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Green Earth Cleaning, a pioneer in the development and licensing of Siloxane dry cleaning technology, has just featured RAVE FabriCARE in their Innovator Spotlight series.

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Stu Bloom is not your average dry cleaner. A native of South Africa, he did not start out in the dry cleaning industry. As a businessman living in New York City, he found himself frustrated with very few options to suit his dry cleaning needs and give his garments the care he felt they deserved. When it was time for Stu to move on from the concrete jungle, he opted for the wide open spaces of Arizona where he opened RAVE FabriCARE.
RAVE FabriCARE is focused on quality of product. Stu puts it simply, "garment care is a craft and we sell craftsmanship." The average turn-around time for a garment is one week. Drawing on clients from all over the U.S., Canada and Mexico, as well as around the world, Stu has an incredibly loyal customer base that trusts only him with their fine garments. On top of the standard services offered by most dry cleaners, RAVE FabriCARE goes above and beyond by offering an array of conveniences such as, Nationwide Clean By Mail, Vacation Packing and House Moving.
Stu's marketing strategy is different than most dry cleaners. He does not give out coupons of any sort and advertises only once a year in a Phoenix society magazine. He has made a point of forging relationships with high-end retailers in his market area, such as BARNEYS NY, GUCCI, ESCADA, LOUIS VUITTON, MAX MARA, NEIMAN MARCUS, NORDSTROM, SAKS FIFTH AVENUE AND PRADA, as well as bespoke and custom tailors around the U.S. These retailers rely on RAVE FabriCARE "to care for inventory that has become soiled, and for customer-owned garments that have been rejected as "uncleanable" or that have been improperly cleaned and/or finished by other cleaners."
Stu feels that RAVE's success is due to its single-minded focus on quality of product to the complete exclusion of the strategies and tactics pursued by their competition. There is a niche for fine garment care and Stu has successfully tapped into that market.
One of Stu's newer specialties is handbag and shoe cleaning and restoration. He has successfully cleaned and restored designer handbags and shoes made by CHANEL, BOTTEGA, ESCADA, FERRAGAMO, GUCCI, JIMMY CHOO, LOUIS VUITTON and PRADA to name a few.
Stu's maintains a blog, True Quality Cleaning, that has also gained a loyal fan base. The blog features items that have been brought in or sent in and carefully restored to look good as new. Blogging has proved to be a great way to showcase the expertise and service available at RAVE FabriCARE.
In April 2013, RAVE FabriCARE will celebrate its 25th anniversary.
The GreenEarth Spotlight Series
Eligibility: All GreenEarth licensed cleaners are eligible. Selection Criteria: Dry cleaner spotlight selections are based on alignment to GreenEarth's mission to change dry cleaning for good, demonstrated effectiveness in meeting the ever-changing needs of customers and the garments they wear, and positive impact on the environmental health of their community.

Stu Bloom is not your average dry cleaner. A native of South Africa, he did not start out in the dry cleaning industry. As a businessman living in New York City, he found himself frustrated with very few options to suit his dry cleaning needs and give his garments the care he felt they deserved. When it was time for Stu to move on from the concrete jungle, he opted for the wide open spaces of Arizona where he opened RAVE FabriCARE.

RAVE FabriCARE is focused on quality of product. Stu puts it simply, "garment care is a craft and we sell craftsmanship." The average turn-around time for a garment is one week. Drawing on clients from all over the U.S., Canada and Mexico, as well as around the world, Stu has an incredibly loyal customer base that trusts only him with their fine garments. On top of the standard services offered by most dry cleaners, RAVE FabriCARE goes above and beyond by offering an array of conveniences such as, Nationwide Clean By Mail, Vacation Packing and House Moving.

Stu's marketing strategy is different than most dry cleaners. He does not give out coupons of any sort and advertises only once a year in a Phoenix society magazine. He has made a point of forging relationships with high-end retailers in his market area, such as BARNEYS NY, GUCCI, ESCADA, LOUIS VUITTON, MAX MARA, NEIMAN MARCUS, NORDSTROM, SAKS FIFTH AVENUE AND PRADA, as well as bespoke and custom tailors around the U.S. These retailers rely on RAVE FabriCARE "to care for inventory that has become soiled, and for customer-owned garments that have been rejected as "uncleanable" or that have been improperly cleaned and/or finished by other cleaners."

Stu feels that RAVE's success is due to its single-minded focus on quality of product to the complete exclusion of the strategies and tactics pursued by their competition. There is a niche for fine garment care and Stu has successfully tapped into that market.

One of Stu's newer specialties is handbag and shoe cleaning and restoration. He has successfully cleaned and restored designer handbags and shoes made by CHANEL, BOTTEGA, ESCADA, FERRAGAMO, GUCCI, JIMMY CHOO, LOUIS VUITTON and PRADA to name a few.

Stu's maintains a blog, True Quality Cleaning, that has also gained a loyal fan base. The blog features items that have been brought in or sent in and carefully restored to look good as new. Blogging has proved to be a great way to showcase the expertise and service available at RAVE FabriCARE.

In April 2013, RAVE FabriCARE will celebrate its 25th anniversary.

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