We provide extraordinary care for fine
garments & household textiles
Put This On, a
widely-followed style blog focusing on classic men's garments and
accessories, bills itself as a "Web series about dressing like a
Time News Feed, Put This On (PTO) features "high-end
wares found at reasonable prices and provides easy-to-use guides on
how men can make what they wear part of who they are. Jesse Thorn
and Adam Lisagor employ a variety of methods - link aggregation,
videos, narrative, Q&A's - to offer information to men who want
to dress well ... without a lot of hassle and without being talked
This past Tuesday, PTO launched the first episode of their
Season 2 video series. That first episode, shot in New York City,
was sponsored by Lifeway
Kefir, a cultured, probiotic dairy product.
In the concluding segment of the first episode,
Jesse pours 3 bottles of Lifeway Kefir all over his head,
saturating a black pin striped Dolce & Gabbana suit in the
After shooting the
web commercial, one question arose: what to do
with the suit? Toss it or clean it?
Jesse decided to send it to RAVE FabriCARE in Scottsdale,
Arizona for cleaning and restoration.
About a week and a half later it arrived wrapped in a plastic
bag stuffed into a small cardboard box. Not only was the suit
covered in kefir but it now displayed mold and fungus and emitted a
foul odor - the result of a combination of non-refrigerated dairy
product, heat and time.
We immediately went to work. Last week, we shipped the suit back
to New York City - spotless, beautifully hand pressed and odor
The results of the transformation can be seen in the following
before and after photos:
BEFORE - Suit Jacket (front and back)
BEFORE - Suit Jacket (inside)
BEFORE - Suit Trouser (front and back)
BEFORE - Suit Trouser (inside)
BEFORE - Mold and Fungus
Please note that any color variations in the photos below are the result of my unprofessional
photography and lack of professional studio lighting.
AFTER - Suit Jacket (front and back)
AFTER - Suit Jacket (inside)
AFTER - Suit Trouser (front and back)
AFTER - Suit Trouser (side)
AFTER - Suit Trouser (inside)
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