We provide extraordinary care for fine
garments & household textiles
our prior post, we featured a Dolce & Gabbana two
piece men's suit that we cleaned and restored for Put This On, a
widely-followed blog focusing on classic men's wear and
Here's a brief background ...
Put This On (PTO) just released their Season Two video series
covering various aspects of men's wear and styling. The video
series is sponsored by Lifeway Kefir, a probiotic dairy product
available throughout the USA.
During the shooting of a
web commercial for Lifeway Kefir, PTO saturated the suit
After we'd cleaned, restored and returned the suit to New York
City, PTO posted the following:
March 22, 2012
The Great Kefir
When we planned our ad spot for
Lifeway Kefir, we expected to find some clothes for me to wear at a
thrift shop, or maybe at Uniqlo. We figured we could afford to drop
a hundred bucks, maybe two hundred, to make the commercial
memorable, then discard the ruined clothes afterward. It was a
It turned out that we were so busy
shooting, we didn't have time to buy me a set of clothes, and I
couldn't bear to pour kefir over one of the three coats I'd brought
with me on the trip. Luckily, I'm the same size as our director,
Ben, and he swore up and down that this blue Dolce & Gabbana
suit was one he basically never wore. He even brought his
girlfriend in as a witness to confirm that he never wore it. So I
suited up, and doused myself in kefir. We only got one shot, but we
made it count, and then we got a bunch of towels and cleaned up
Bens apartment's floor.
When we were done, the suit was
soaked in kefir. Like a wet rag.
That's when I had an idea. Stu Bloom
runs Rave Fabricare, which I guess you might call
an artisanal dry cleaner. My friend Will from A Suitable Wardrobe
had recommended them, and Stu's always inserting himself into
conversations about cleaning on the big menswear boards. A few
months ago, my mom bought some Hermes scarves with some nasty soil,
and I sent her to Stu - who got them clean post-haste. My mom
considered it a miracle, and she made good money on the scarves. I
emailed Stu: was he up to the challenge of a kefir-soaked suit?
His answer was: "Absolutely."
We put the suit in a garbage bag,
and stuffed it in a Priority Mail box, and sent it off to Arizona.
Well, to be honest, we let it sit on Ben's kitchen floor for a
week, because we forgot to give Ben's girlfriend Rave's address.
Then she sent it off to Arizona.
By the time it got there, as you can
see, it was absolutely foul. Since it had been balled up in a
garbage bag in a cool dark place for a week, it was rife with
fungus. Absolutely rank and nasty. Even Stu wasn't sure if there
was anything he could do, but he got to work.
Then, about a week ago, a package
showed up at Ben's door. He emailed me immediately: "HOLY COW!
JESSE! IT LOOKS BETTER THAN IT DID BEFORE WE RUINED IT!"
Stu's service is expensive - he took
this one as a personal challenge, but the average price for a
dry-cleaned item using their highest level of service is about $20,
so I'm guessing he might have charged us $40 or $50 for what he did
for Ben's suit. A hand-finished laundered shirt is $6.75. That
said, the dry cleaning business is such a disaster that I dry clean
my suits and coats about once a season at most. It's nearly
impossible to find someone who will do it with any care at all.
Stu's passionate about cleaning, and in many circumstances (like
when $300 worth of suit is on the line) that's worth the cost.
You can check out even more pictures
of the grizzly situation and the remarkable result at
After receiving the suit, Ben Harrison sent me some of his
photos of the suit.
Thanks for your kind comments, fellas.
How can I help you?
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