At Rave FabriCARE, we hear many questions every day. Questions like
While each of these questions is perceptive and probing, no question digs deeper into the essence of true quality cleaning than “why isn’t there a ‘cleaners’ in RAVE FabriCARE?”
What may appear to be an omission or oversight is really a conscious decision.
Simply put, we’re fabricare specialists – true quality cleaners. Not ordinary, “bang and hang” cleaners.
There is a difference. And it’s not just one of semantics.
In a nutshell, we could …
The list of differences is endless.
As a fabricare specialist – a true quality cleaner – we could conform to the conventional wisdom of ordinary cleaners but we wouldn’t dream of it.
If all this sounds a little complicated, technical, labor-intensive and time consuming, it is. Luckily, there’s an easier way to identify a fabricare specialist – a true quality cleaner.
A fabricare specialist – a true quality cleaner – will be delighted to disclose the ins and outs and the hows and whys of their processes and craftsmanship to you. In detail. And in writing.
You see, fabricare specialists – true quality cleaners – have nothing to hide. Quite the contrary.
They believe the more you understand about their processes and craftsmanship the better. So they distribute position papers, white papers and ebooks. And conduct educational seminars and tours.
Ordinary cleaners, on the other hand, hate disclosure.
They provide little or no information, often citing “trade secrets” as an excuse.
Instead of accurate, detailed information about their specific processes and craftsmanship, they offer glitzy, multi-color, photo-rich brochures that proffer meaningless platitudes such as:
Etc. Etc. Ad neuseum.
And, consistent with these meaningless platitudes, their testimonials tend to focus on the friendliness of their staff and the broadness of their smiles.
Not a whisper about their processes and craftsmanship.
So, instead of detailed information about their processes and craftsmanship, you get single paragraph generalities such as...
"You'd expect any place with "Cleaners" in their name to do a decent job in Dry Cleaning, wouldn't you? If we didn't know better, so would we. We wouldn't use a cleaner who doesn't distill their cleaning solutions, hand inspect and hand spot-clean each garment. You shouldn't either."
"Our strict attention to detail produces clean and crisp creases on all dress shirts and finely finished table and bed linens. When you bring your laundry to ABC Cleaners, we give your shirts and linens the focussed care that only we can provide."
This is equivalent to opening the quick start guide that comes with every new car today and finding that the guide consists of a single paragraph: Insert the key in the ignition, turn the key, place the car in gear and step on the gas.
You see, it’s not that ordinary cleaners can’t disclose the ins and outs and the hows and whys of their processes and craftsmanship.
It’s just that they won’t.
And why won’t they make full disclosure?
Simply, because they’re afraid that disclosure – any disclosure – will make it easier for you to evaluate the relative quality of the product they deliver. And will point to the fact that their “exceptional”, “exquisite” or “award winning” cleaning – apart from the fancy packaging – is no different from the ordinary, bang and hang cleaning offered by any other above average cleaner across the street or across town.
Finding a true fabricare specialist – a true quality cleaner – in your city is actually quite simple. Ask for detailed information -- in writing -- about each of their processes: The ins and outs. The hows and whys.
Bet you come up empty handed.
As empty as their platitudes.